Even though nearly every journalistic course taught harps on the importance of headlines, when I worked in the newspaper industry (small town weeklies — lots of fun!), creating headlines was the final touch before putting the paper to bed. Our main goal when creating a headline was: Make it fit so we don’t have to lay out the entire page again. (Ah, memories of the old cut & paste era.)
This frenzy of headline-scrawling often took place just before our deadline to meet our press appointment — 4 a.m. — so you can imagine how great some of our headlines were. Our method could be used as a textbook example of how not to write headlines. (Example: a local fund-raiser for the American Heart Association was headlined “Hearty Party.” Yeah, the editor scrapped that one.)
Your blog’s headline is the post’s most important element. Its purpose is to get the reader to read the first sentence. That sentence’s purpose is to get the reader to read the next sentence. And the purpose of that sentence is — well, you get the idea. It’s a domino effect, really. Thankfully, many have written excellent articles on how to create headlines. Chris Garrett of Authority Blogger has gone one step further — he’s done it for you.
Chris has compiled a list of tried and true headlines that bloggers can adapt by simply filling in the blanks. Not only has he taken the guesswork out of headline creation, he has made this report available for his subscribers to distribute for free to our blog readers so you can create your own compelling, click-getting headlines within a matter of minutes. How cool is that?!
And so, without further ado, I present today’s Freebie Friday gift — 102 Headline Formulas by Authority Blogger Chris Garrett. (Note: If you enjoy this report, you can thank Chris by visiting his website and subscribing to his newsletter.)