Entries from November 2009 ↓
November 30th, 2009 — Marketing Monday
A reader recently posed a question about the importance of Digg, etc., in the comments, and I told her I’d write an article about Social Bookmarking. I’m glad she asked, because I learned a lot while researching this post.
If you’re old enough to remember the movie, Mr. Mom, think back to the scene where Jack (played by Michael Keaton) is attempting to carpool the kids — lots of horn honking, fist waving, and moms & kids alike yelling, “You’re doing it wrong!” When it comes to Social Bookmarking — I’ve been doing it wrong.
Hopefully this post will help us all learn how to do it right!
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November 29th, 2009 — Potluck Sunday
November 28th, 2009 — SEO Saturday
Today we move to part two of our series “Six Quick & Easy SEO Tactics Anyone Can Do.”
If you’ve ever seen Star Wars, you probably remember all the smaller ships flying to and from the Mother Ship. That ship was “anchored,” tasking the smaller vessels with carrying passengers and information around whatever quadrant of the galaxy the scene was set in.
The World Wide Web operates in a similar manner. Continue reading →
November 27th, 2009 — Freebie Friday
One of the best blogging tutors I’ve run across is a guy named Yaro Starak. He and his friend Gideon have put together a great free series of material for anyone interested in blogging. These guys are professionals — they’re full-time bloggers and make tons of money at it. But best of all, they’re nice and informative. I’ve taken two of their advanced (not free) courses but am amazed at how much information they give away in today’s Freebie Friday package.
The free Become a Blogger course contains 10 videos plus the eBook. (Note: Yaro & Gideon do have some excellent products for sale, but I’m not an affiliate for them. I encourage you to take the free blogging course, and if you choose to later purchase any of their blog training products, you will find they are excellent and informative.)
November 26th, 2009 — Thursday is Words Day
According to the late copywriting great David Ogilvy, four out of five people read only headlines. If your headline is doing its job, the reader should continue on and at least read the first sentence. There are countless Internet articles available about headline writing that include fill-in-the-blank formulas, continue the “write for humans”/”write for bots” debate, or even answer the age-old question, “How many words should a headline contain?” Problem is, most of these pieces don’t explain WHY certain headlines are effective or HOW to write them.
Hopefully, we’ll do that here.
Continue reading →