Entries from February 2010 ↓

Glossary of SEO Terms

Like any subculture, the Internet has its own lingo. This post defines some basic Search Engine Optimization jargon, but is by no means a complete list. If you run across other SEO terms you’re not familiar with, either ask about them in the comments section or do a Google search.

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Free eBook: “Who’s There?” by Seth Godin

cover of eBook: "Who's There?" by Seth Godin

Today’s Freebie Friday is a link to a free eBook by Seth Godin titled “Who’s There?: An Incomplete Guide to Blogs and the New Web.”

In this eBook, Seth discusses the three types of blogs: Cat blogs, Boss blogs, and Viral blogs. He then goes on to discuss a few “laws of blogging” in typical Godin fashion.

For instance, the first law of blogging is: “It’s not who you are, it’s what you say,” and the equally important second law of blogging is “Actually, it doesn’t matter what you say, it matters who you are.”

There is no opt-in required to download this free eBook, so head over to Seth’s blog and click the link. If you don’t already subscribe to his blog, you may want to do that while you’re there.

How to Hook a Reader

six goldfish circling a fishing hook

If readers never come back to your blog, all your promotional efforts have been in vain. Not only must a blogger entice readers to venture into individual blog posts, but to return again and again. This is accomplished by hooking the reader.

We recently had a post on how to write a good blog post lead, but today we’re going to discuss how to hook the casual passerby into a regular reader.

How to get readers to return to your blog:

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Evernote: 34 Ways to Remember Everything

elephant with truck extended horizontally

Evernote is a web service and software application that allows users to collect notes and information. Basically, you can capture all sorts of digital information and store it in your Evernote files, which are automatically indexed and made searchable by title, keyword, or tag.

Basically, Evernote is the online equivalent of Microsoft’s OneNote or Mac’s Notebook. You can set up a free account with limited monthly usage or purchase a premium account for $5/month or $45/year.

Here are 34 ways to use Evernote:

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Article Marketing: 21 Tips to Help You Get Started

closeup of the tip of a red pen

Article marketing is the process of writing and submitting articles to article marketing directories. Article marketing can increase traffic to your blog, establish you as a niche authority, create backlinks to your site, and promote products. Plus, it’s free.

Here are 21 tips to help you get started with article marketing:

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