Entries from August 2010 ↓

Is Your Market Competitive?

CG figures playing tug-of-warToday’s post has a tutorial video where I show how to use the Market Samurai keyword tool to find a niche with high search and low competition in a matter of minutes. If you’re interested in downloading a free trial of Market Samurai, click the icon in the left sidebar.

Here’s the video:

How to find a low competition, high search volume keyword in a matter of minutes using Market Samurai.

I’m Speechless!

Mime with shocked expression

The next segment of our series on Market Research will deal with analyzing your competition. This is a process I plan to do using some instructional videos, and it will likely take 2-3 posts. However, sinus allergies have left me literally without a voice the past several days, so this series will be put on hold for at least another day or two.

I apologize for the inconvenience, but in the meantime, I invite you to take a sneak peak at my new project, Marketing Solutions for Writers, where you’ll get lots of great info about marketing your writing. From pitches to promotions, this site will soon have everything you need. Please stop by and give the site a warm web welcome.

Is Your Market Passionate?

Anxious

How can you know whether or not you’re targeting a market that’s hungry and passionate, literally chomping at the bit to get access to the information, products, or services you are offering? The more irrationally passionate your market is, the easier it is to sell to them.

And there are several easy ways to monitor your market’s habits, which will let you determine their level of passion. Continue reading →

Is Your Market Needy?

tin cup

Suppose your product is a good, learn-to-work-from-home training course. A legitimate one, not one of the many scams out there.

Imagine the ideal customer in your market. Make a list of characteristics of this person. Yes, person. Think of your market in terms of one person. Imagine his or her face, give them a name.

Let’s take a minute to get to know your market . . .

Continue reading →

Market Research 101

Turbo-charged Shopping Cart

We’ve touched on Market Research a few times on this blog in the past. Today I’m going to share with you the “Big Four Magic Markets” to look for sub-niches within plus six key questions to answer before selecting a target niche.

Those four magic markets are: Business/Finance, Health/Fitness, Relationships/Fulfillment, and Passionate Pastimes. Most products and services sold fall within one of those four broad categories. Some products will cross over into another category, but for the most part, you can easily identify which of the big four your product or service falls into.

Here are some examples of sub-niches within each of these four categories: Continue reading →