Entries from November 2012 ↓

Avoiding the Website Grammar Police

Website Grammar Police

Typically we discuss writing tips on Thursday is Words Day, but today we’re going to talk about grammar, spelling, punctuation, style and fact-checking. As we make our way down Google’s list of 23 traits of how to make an authority site, the next items on the list are:

  • Would you be comfortable giving your credit card information to this site? We recently covered how to make your site trustworthy in great detail, and if you create a trustworthy site, most people will be willing to make a purchase directly from it. One more tip about taking credit cards is to use a third-party payment processor, such as PayPal. PayPal has a 45-day charge-back policy, which makes it easy for someone to request a refund directly from PayPal if the merchant hasn’t fulfilled their end of the deal. Using a well-known payment processor with an easy refund policy can help increase sales from your site.
  • Does this article have spelling, stylistic, or factual errors? This is pretty straightforward. It makes sense if you’re publishing content online to write well. And that includes checking your spelling, grammar, and facts before clicking the publish button. If you’ve quoted another source, place a link to it. Use the spell check. Read your post before publishing it. If you’re not great with grammar, ask someone else to read over your posts or hire a ghost writer. As far as style goes, web style is more loose than print, but be consistent within your site. At the very least, within each post. For example, if you start off using the term “T-shirt” in a post, don’t later write “t-shirt” or “tee shirt.” Pick one and be consistent. Little details like that will go a long way toward building your credibility.

Until next time,

Happy blogging!

 

Free Download: 2013 Blog Planning Calendar

2013 free blog planning calendar

It’s Freebie Friday, and today’s free download is one of the most exciting gifts we’ve shared at OnBloggingWell.com in a long time. Blogging guru Lynette Chandler recently released her annual blog planning calendar.

It was only a few weeks ago that I posted about how to manage your blogging calendar using the WordPress editorial calendar plugin. You can still use that plugin with Lynette’s calendar, because hers is a printable pdf, so once you plan out what you’re going to blog about, you can use the plugin to get a full overview of your blog schedule. In fact, the two tools compliment each other very well.

Here’s a quick video the plugin developer created that shows the plugin’s features and how easy it is to keep your blog organized using it:

These two tools can work well together and keep your blog organized and running smoothly. You don’t have to wait until the new year starts to begin using these tools, as Zack’s plugin can be uploaded any time and Lynette’s calendar starts this month, so get them both and start planning your blog!

You can get your own free copy without jumping through any hoops. Just click to get your free 2013 blog planning calendar and you’ll go straight to the download page. No opt-in is required, but if you want to receive more great content from Lynette (it’s great, by the way), you can sign up while you’re on that page.

If you have friends who also blog, you’ll want to be sure and share the link to this post with them on Facebook, Twitter, or wherever you hang out together online so they can get their free blog planning tools, too!

Happy Thanksgiving!

happy thanksgiving

Introducing Pinterest Secret Boards and How to Use Them

Pinterest Secret Boards

If you’ve been on Pinterest in the pas few days, you may have noticed a new feature – Pinterest Secret Boards.

What are Pinterest Secret Boards?

The new secrete boards from Pinterest are a tool you can use when you aren’t quite ready to publish your thoughts to the world, need a private planning tool, or just want to keep some thoughts to yourself.

Why are Pinterest Secret Boards important to me?

There are a number of ways you can use Pinterest Secret Boards. Here are a few ideas:

  • Journaling. You can create a private inspirational journal using one of your Pinterest Secret Boards.
  • Planning a surprise party. We all know Pinterest rocks with all sorts of decorating and food ideas, so it’s the perfect place to start planning a party. But, what if that party is a surprise? You don’t want to lose that perfect recipe or instructions to that awesome table decoration you found. But if you pin it, what if the person you’re planning the party for finds out? Pinterest Secret Boards are the perfect solution!
  • Holiday shopping. Getting ready for Christmas doesn’t have to be stressful. Pin the items you plan to give and put them on a secret board. Santa’s the only one who will know what you plan to buy for whom!
  • Spy on the competition. With the advent of business profiles, many Pinterest marketers will want to keep up with what their competitors are doing. Creating a secret board can help you do that.
  • Planning a trip? Maybe you’re not ready to share your travel plans with anyone else just yet but you still want a place to pin ideas and photos of places you want to see. Go ahead and use a secret board on Pinterest to plan your perfect getaway. You may be even wanting to make the destination a surprise or a romantic getaway with your sweetheart. No worries. You’re secrets are safe with Pinterest!

How do I use Pinterest Secret Boards?

It’s easy to start a secret board. Simply scroll down to the bottom of your boards page and click on the “Create a secret board” link (see screenshot above). Another way to create a Pinterest secret board is to click on the + icon and choose “Add board” from the choices. In the new board’s setup screen, choose to make the board secret. Ta-da! You’ve just created a Pinterest Secret Board!

What are some other ways you can think of to use Pinterest Secret Boards? Don’t keep it a secret! Share with us in the comments section!

Pinterest for Business – How to Market with Pinterest

How to Market with Pinterest

If you’re wondering how to market with Pinterest, wonder no more. This week Pinterest launched business accounts. There are a few simple steps:

  1. Create a Pinterest for business account. You can also convert your personal account to a business one. If you already have an account and want to make it your business one, it only takes a few minutes. Once you arrive at the Pinterest for Business page, simply click on the banner that says “Convert Your Existing Account.” You’ll also have an option to create a new account as a business. Because I intend to use Pinterest as a tool to promote my blog coaching and marketing consulting, I decided to convert my Pinterest account to a business account – Go ahead and click the link to connect with me on Pinterest!
  2. Verify your website. Once you’ve chosen to create (or convert a personal account to) a business Pinterest account, you can download an HTML file from Pinterest and upload it (via FTP) into the root directory of your domain.
  3. Tell your story. Pinterest is a visual platform, so share images that convey who you are and what your business is about. Be inspiring. Be interesting. Be helpful. Be creative. Be personal. Be sure to include thoughtful descriptions of the images you share and include links to related websites.
  4. Start pinning!Create some boards relevant to your business, and start adding great content to those boards. Another gne great way to pin content is by putting the Pinterest bookmarklet into your web browser’s toolbar. Here’s a video that shows how to install the Pinterest bookmarklet:
  5. Build a community. You can build your Pinterest community by pinning great content, both yours and repinning other people’s content. You’ll also want to include a “Follow” button on your blog. You can grow your Pinterest community by collaborating with other pinners, ask questions on Facebook and have your community pin their answers to one of your Pinterst boards, promote your boards on your other social media platforms, create a “pin to win” contest.
  6. Generate traffic to your Pinterest profile. Include a Pinterest “Pin It” button on your blog or website so people can easily pin your content to their boards.
  7. Keep learning more about Pinterest. Follow the Pinterest for Business board.
  8. And, keep reading OnBloggingWell, because I plan to include more tips on how to market with Pinterest.