23 Types of Social Media Sites

White RSVP draped with a red ribbon

It’s easier to navigate the maze of online social media sites if you understand the different site categories and the purpose of each type. The social media world consists of two segments: social and media. To optimize your experience with each type of social media, it’s best to participate in the communities you choose to join.

Today’s post supplies a list of 23 types of social media, including a brief explanation of the purpose and at least one example of each type. This list will help you determine which types of social media sites would best benefit your situation. Nearly all social media sites offer free memberships.

  1. Blogs — Yes, your blog is a type of social media. The most popular free blogging platforms are WordPress.com, TypePad, and Blogger. I highly recommend a self-hosted site with WordPress.org installed.
  2. Social Networking Sites — Focuses on building relationships among people with similar interests and activities. Examples: Facebook, MySpace, Friendster
  3. Social News — Users submit and vote on news stories. Examples: Digg, PopURLs
  4. Social Measuring — Measure the quality of submitted content. Examples: Technorati, BlogPulse
  5. Microblogging – Differs from traditional blogging because the content is delivered in short bursts of information. Example: Twitter
  6. Social Bookmarking — Allows users to share, organize, search bookmarks of web resources. Examples: Del.ici.ous, Diigo (formerly Furl)
  7. Social Q&A – Users can submit or answer questions. Examples: Answers.com, Yahoo! Answers
  8. Video Sharing — Users can upload and comment on videos. Examples: YouTube, Vimeo
  9. Photo Sharing — Users can upload and comment on photos. Some photo-sharing sites offer a user license agreement that allows bloggers and website owners to use images. Examples: Flickr, PhotoBucket
  10. Social Search — Some search engines have evolved beyond providing search results into to a social media communities where users can create profiles and interact through email groups. Examples: Google, Yahoo!
  11. Professional Networks — This type of social media site is a virtual Rolodex, enabling business professionals to recommend one another, share information about industry-related events, post resumes, and other features. Examples: LinkedIn, Plaxo
  12. Niche Communities — Niche networking has grown beyond the message boards of old into full-fledged communities. There is no “leader of the pack” in this category, but here is a list of social media niche sites maintained by Traffikd.
  13. Social Email – Newly released Google Buzz has transformed Gmail into a stream of consciousness for email contacts. Always the educator, Darren Rowse of ProBlogger has been conducting a great series with his Buzz followers as we all learn this thing together. If you’re new to Google Buzz or interested in giving it a go, I suggest you follow Darren.
  14. Comment Communities — Even blog comments have hopped aboard the social media bandwagon through sites such as Disqus. (Note: My friend Rajeev Edmonds recently wrote an informative guest post about customizing Disqus comments.)
  15. Regional Social Media Sites — This type of social media site is growing in popularity as the world wide web seeks to become more personal. Contributing to news sites, such as Examiner.com, are a great way to position yourself as an authority within both your community and your niche and make a few extra dollars at the same time.
  16. Podcasting Communities — Podcasting communities are social networks that help connect podcasters, advertisers, and listeners. Example: Blubrry.com
  17. Blog Networks – Similar to niche communities, blog networks are usually a large collection of blogs. Sometimes they cover a broad arena of topics, others are small and more tightly focused. Although anyone can read the blog posts (sometimes registration is required), many blog networks provide exclusive content and require approval for bloggers to join, which gives those who are accepted a certain level of prestige. Examples: Gawker, b5Media, 9Rules
  18. Blogging Communities — Broader than niche communities and not exclusive like blog networks, blogging communities encourage bloggers to share and interact with one another as well as create regular blog posts. Examples: BlogHer, LiveJournal
  19. Presentation-sharing Sites — Sharing presentations online is becoming a very popular way to set yourself apart from the crowd in your field. There is also a lot of good content available on presentation sites that bloggers can link to and share with their readers. Examples: SlideShare
  20. Content-driven Communities — Also known as “Wikis.” This type of social media is popping up everywhere. The largest and most well known, of course, is Wikipedia.
  21. Product-based Communities — Many sites that started as a means of buying and selling products online have incorporated the community aspect into their sites. The biggest sites in this type of social media are Ebay and Amazon.com.
  22. Review & Recommendation Sites — You can review almost anything in an online community-based setting now. Twitter asks “What are you doing?”, but Shelfari (and other book review communities) asks “What are you reading?” Travel recommendation communities are extremely popular. Examples: TripAdvisor, Lonely Planet, Where I’ve Been
  23. Social Media Sites that Defy Definition — There are several social media sites that march to the beat of their own drum. Squidoo comes to mind. (No, I haven’t forgotten I’m supposed to create a lens and write about my experience there, but seriously, life has gotten in the way of many of my projects lately. If you’re my friend on Facebook, you know.) At first glance, StumbleUpon seems to be a social bookmarking site, but the site is marketed as a “Channel Surfing” site. Do you know of other unique social media sites that don’t “fit in” to the above categories?
  24. What other types of social media sites are you aware of? List them in the comments. Also, please share which types you prefer and how you use them.

Until next time,

Happy Blogging!

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22 comments ↓

#1 vicente ocaña on 02.17.10 at 4:23 pm

Nice work… May I have your permission to translate it to spanish?

regards

Vicente

#2 Linda Fulkerson on 02.17.10 at 8:39 pm

Hello Vicente!
Yes, you may translate the post. Would you please send me a link to it once you’ve translated it?
Thanks!
Linda

#3 How to Measure? « Katy Leuschner's Blog on 01.26.11 at 7:19 pm

[...] of all, if you are unsure what even constitutes a social media site, look to this website called On Blogging Well for a list of 23 types of social media with brief descriptions and [...]

#4 Manufacturer Opportunities in the Social Media World | Technorati on 05.16.11 at 10:58 pm

[...] it’s possible that I’m just a geek. So, it makes sense that I have been playing with social media since the start, simply because I can. However, I’m a manufacturer and never market to the [...]

#5 » Simply Stated: Reconnect and share. » Simple Faithful Open Simple Faithful Open on 05.31.11 at 5:58 pm

[...] of what category each service falls under or which services you might find useful? Check out this extensive list of categories and [...]

#6 Lão Còi ™ on 10.31.11 at 10:36 am

Thank for your post. i love social media. :)

#7 Social Media « Public Relations on 01.20.12 at 8:27 am

[...] are utilizing social media as a part of everyday life. Social media takes on many different forms. 23 Types of Social Media Sites. The social media that I utilize most often [...]

#8 Alan on 02.17.12 at 6:51 am

Hi, I just came across this site whilst doing a bit of research around the subject. I noticed that you have not included forums. Would you not consider these to be part of social media?

#9 Kimberlyn on 02.21.12 at 6:58 am

I think that forum/fora are also part of content-based communities. The only difference is that a forum is based on discussions and wikipedia on just providing more information

#10 Social Media: What the Heck it Means! « hashtagsophiapowe on 02.22.12 at 4:06 pm

[...] great break down of what Social Media is and lists about 9 general categories. Some sites such as On Blogging Well list 23 different types of social media.  Just reading about them made my head spin.  So I [...]

#11 chriss on 03.28.12 at 5:28 am

Great work, social media is now part of our today life but the 23 types of social media are they from the same author?,if from different people please sites for me some of their names.

#12 Tammy on 04.22.12 at 1:18 am

I would like permissiom to copy and past this great informative information as an answer in class.

#13 Linda Fulkerson on 04.22.12 at 5:53 am

Yes, Tammy, you may do that. Please give credit to this blog. Thanks!

#14 Nicole on 05.24.12 at 10:41 am

Great Post – helpful information regarding types of social media that exists on the internet.

#15 Social Media Overwhelm | Linda Fulkerson on 06.09.12 at 1:58 pm

[...] are many types of social media. Each one has a unique personality and a unique purpose. For example, YouTube is a social platform [...]

#16 Anishka Sharma on 12.04.12 at 9:14 am

onbloggingwel.com is one of the best providing nice information about how to improve website traffics. some days ago i know only bookmarking, directory and press release but now i have known that lot of reason for increasing website traffics.

#17 joby joseph on 01.03.13 at 5:34 am

Hello Vicente!
Yes, you may translate the post. Would you please send me a link to it once you’ve translated it?
Thanks! Joby Joseph

#18 ramson acheme on 01.24.13 at 3:02 pm

Dear Linda,
Thank you for the great job done. your work is educating. I would be glad if you give me a brief details of the most popular social medium, for example, Youtube consumer base, their capital base, and number of active subscribers etc. I need it to do an analysis in my Netvertising class at school.

Thank you.

Ramson.

#19 C MCCurry on 01.29.13 at 1:01 pm

Linda,
I would like permission to guide my students to this definition so they may better understand how to incorporate social media into their research projects. Excellent break down.

#20 Linda Fulkerson on 01.29.13 at 10:09 pm

Yes, you may use this post to help teach your students about social media. Thank you!

#21 social work ceus on 01.31.13 at 1:39 am

I would love to bookmark these 23 types, if I am not mistaken, there are about 5 more types?

#22 J0ni on 11.08.13 at 10:40 pm

Hey Linda, read this and thought it was really good. Ive got a question, do live communicative services count as social media? By this i mean services like skype and facetime.

Thanks

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