You don’t have to spend much time online to realize video is huge. In fact, it’s now the number one means of delivering Internet content. Bloggers are using video more and more, plus there are dozens of social video sharing sites. And the top site for videos, as you know, is YouTube.
We’ve talked about setting up traffic streams, or communication channels (also called outposts), a few times on this blog, and if you haven’t started using video, and YouTube in particular, to deliver some of your content, you’re missing out on a great opportunity. I’m just scratching the YouTube surface with On Blogging Well, but I’ve been doing some research on this topic and wanted to share with you a few things I’ve learned so far.
The purpose of this post is to share with you seven things you may not know about YouTube:
- You can customize your YouTube channel’s profile by changing the theme and/or color scheme and including a description of what your channel is about.
- The key to getting a lot of subscribers on YouTube is to be social. Leave comments and rate videos you watch. Make friends, just as you would on FaceBook. The more social you are, the more video views you’ll get.
- Including keywords and phrases in the “tags” area of your profile can help your videos rank higher in your niche. The YouTube search box is a great way to select actual keyword phrases that have been used by actual searchers that you can in turn put in your channel’s keyword list. If you have a partner channel, you will gain access to even more channel branding tools.
- YouTube has a built in analytics system. In fact, this data isn’t just available to the channel owner, it’s accessible to anyone who clicks on the “Statistics & Data” link below the video. If you’re looking for people in your target audience, you can see who has embedded videos from your niche into their websites.
- You can strengthen your personal brand by favoriting videos within your niche. Especially watch for video channels that are active. If a YouTube member hasn’t posted any new content in months (or even years), then it may be a waste of time to attempt to build a relationship with that person.
- Although video quality is important, those in the know about YouTube state that audio quality is much more important. Viewers will tolerate lower quality video if the audio is clear, but if the sound is muffled or distorted, they’ll click away quickly. You may wish to invest in a clip-on mic to record your audio. These can be found for about $30 on Amazon.com.
- The best use of YouTube and other video sharing sites is to drive traffic back to your main web site, a lead capture page, or a sales page. Be sure to include the link to the site you’re promoting in your profile. Once you’ve got your channel set up, give me a holler so we can become “friends.”
I have a lot of work to do on my profile for On Blogging Well at YouTube. Even though it’s a work in progress, I hope you’ll take a minute to pop over to On Blogging Well’s channel, leave a comment, and/or rate some of the video tutorials that are posted there. I hope to post another video within the next few days, so while you’re there, go ahead and subscribe. That way you won’t miss any future tutorial videos.
Until next time,