When my dad was a young boy, he was at church with his mother listening to a sermon about the land of milk and honey and he blurted out, “Eat your spinach!” He could’ve been a poster child for the public health initiative, 5-a-Day.
Although we know we’re supposed to eat our fruits & vegetables, (yes, even our spinach), I’m talking about blog promos. Yes, five. The concept comes from book marketing guru John Kremer. In his 1001 Ways to Market Your Book, he tells authors to pitch your book at least five times a day — every day. And that’s the key, consistency.
That’s a pretty simple promotion plan. How effective is it? So far, so good.
I launched this blog a couple of weeks ago and had no one but a few close friends stop by. Last Monday, I started the 5-a-day plan, and within a week have added 20 subscribers and 50 Twitter followers. These aren’t people I begged or stalked — they’re former strangers who noticed my mini-promos and stopped by. The exciting part is that many are retweeting the articles and linking to the blog. No, the numbers aren’t fantabulous, but think how it will grow if I continue my daily five.
Having trouble thinking of five ways to promote your blog? Here’s a list of tips to pick from.
- Social Media — I already mentioned Twitter. The rule of thumb is 5-7 tweets about other people’s stuff (related to your blog’s main subject) to one tweet about yours. You’re providing useful information to help others instead of waving your hand in the air yelling, “Pick Me!” You might also set up a Facebook page and post links to your blog posts.
- Interact — Link to other people’s blogs. The WordPress dashboard lets bloggers know who is linking to them. I always go check to see what kind of blog it is, and if it’s one that goes well with mine, I will link to one of their articles, too. Post in forums, make comments on other blogs, invite other bloggers to guest post on your blog, ask other bloggers if you can post on their blog.
- Email Signature — this is a pretty easy way to get your blog’s name in front of anyone you email, and most bloggers do this, but I read a great spinoff of this typically B-flat way to promote. Darren Rowse of ProBlogger wrote a post titled, “9 Things to Do to Make Sure Your Next Blog Post is Read by More than Your Mom,” and suggested to go beyond boring by mentioning a specific post title in your sig line instead of just linking to your blog’s home page.
- Speaking of Titles — Catchy titles is another marketing tool. I’ve started this blog with some pretty mundane headlines. I read through all the posts in Brian Clark’s Magnetic Headlines series (on CopyBlogger) and the next day came up with the clever title “Five Things Your Mother Never Told You about Twitter.” So far that post has had a lot of traffic and it just went up. Get your money’s worth out of those 140-character tweets but making your headlines as attention-getting as possible.
- Submit Your Stuff — Sites like Digg, StumbleUpon, etc., are great ways to get the word out about your blog.
- Search Engine Organization — We’ll be discussing SEO tips every Saturday on this blog, so if you don’t want to delve into the depths of that subject on your own, just show up here and I’ll pass along my latest learnings.
- RSS Feeds — A simple setup with Feedburner provides you with lots of stats and enables readers to subscribe to your blog via email or their favorite RSS reader. Tomorrow on Techie Tip Tuesday, I’ll teach you how to set it up. It’s easy.
Stop by each Marketing Monday to learn more tips about promoting your blog. And if you have a great promotion tip you’d like to share with the rest of us, please use the comments section or the forum.