Typically we discuss writing tips on Thursday is Words Day, but today we’re going to talk about grammar, spelling, punctuation, style and fact-checking. As we make our way down Google’s list of 23 traits of how to make an authority site, the next items on the list are:
- Would you be comfortable giving your credit card information to this site? We recently covered how to make your site trustworthy in great detail, and if you create a trustworthy site, most people will be willing to make a purchase directly from it. One more tip about taking credit cards is to use a third-party payment processor, such as PayPal. PayPal has a 45-day charge-back policy, which makes it easy for someone to request a refund directly from PayPal if the merchant hasn’t fulfilled their end of the deal. Using a well-known payment processor with an easy refund policy can help increase sales from your site.
- Does this article have spelling, stylistic, or factual errors? This is pretty straightforward. It makes sense if you’re publishing content online to write well. And that includes checking your spelling, grammar, and facts before clicking the publish button. If you’ve quoted another source, place a link to it. Use the spell check. Read your post before publishing it. If you’re not great with grammar, ask someone else to read over your posts or hire a ghost writer. As far as style goes, web style is more loose than print, but be consistent within your site. At the very least, within each post. For example, if you start off using the term “T-shirt” in a post, don’t later write “t-shirt” or “tee shirt.” Pick one and be consistent. Little details like that will go a long way toward building your credibility.
Until next time,