Luckily, I do. Fail, that is.
My high school choir director scolded me time and time again for using my “solo voice” when singing in the group. “You sing well, but you must learn to use your choral voice,” he would say, frustrated. “Blend!”
I failed at blending and wound up exiled from the singers, reassigned as the accompanist.
Your blog shouldn’t blend in with the rest of the blogs on the planet. It needs to shine through because of your personality. Your voice. Just this week a guest left a comment that said, “it is THAT VOICE that makes what I do popular or not.”
Your solo voice springs forth from who you are.
I met a woman a few years ago who is a much sought-after motivational speaker. She lives in the neighboring town. She explained to me that she is popular because she doesn’t blend or bow down to political correctness. (Which, by the way, is just an another attempt to rob us of our individuality and keep us from thinking for ourselves. But I digress. Remember, I used to blog about politics.)
Anyway, this speaker was invited to a prominent New York university for Jewish men. The event coordinator called her about her upcoming talk and requested a few things of her:
- Don’t mention that you’re a Christian — these young men are Jewish.
- And, because this is an all male school, don’t speak from a woman’s point of view.
- And please, don’t be overly “Southern” while you’re up here.
The speaker politely told the man, “When you hired me to give this presentation, you hired a Christian woman from the South. That is who I am. If you don’t want a Southern Christian Woman to speak, then you need to hire someone else.” She explained further that she would in no way attempt to offend any of the attendees by slamming Jews, Yankees, or Men, however, she could not present the talk without being who she is. Using her “solo voice” is what made her a popular speaker.
Why content will always be king:
When I began this blog, one of my first posts explained that the 3 C’s to a successful blog are content, commerce, and community. Community is important. Commerce is helpful. But content is vital. Without great content, well, you might as well take your marbles and go home. And by great, I don’t necessarily mean you must write as well as Stephen King, although writing well is a goal all bloggers should strive toward. What I mean is that your posts should be effective by providing relevant information to your target audience, yet while presenting this content, you should be yourself. You are the magic. The secret to your blog’s success.
As bloggers, we must forget about attempting to blend. Ignore the frustrated choral director, waving his arms in vain attempts to force you to blend in with the crowd. Be yourself. Use your solo voice.
Until next time,
Happy Blogging! And Merry Christmas!