Need a list of business marketing ideas for 2014? We’ve got you covered with a hot-off-the-press blog post over at DLF Digitall Services that lists dozens of ideas for on-site and offline marketing. Check it out!
Entries Tagged 'Marketing Monday' ↓
December 31st, 2013 — Marketing Monday
November 19th, 2012 — Marketing Monday
If you’re wondering how to market with Pinterest, wonder no more. This week Pinterest launched business accounts. There are a few simple steps:
- Create a Pinterest for business account. You can also convert your personal account to a business one. If you already have an account and want to make it your business one, it only takes a few minutes. Once you arrive at the Pinterest for Business page, simply click on the banner that says “Convert Your Existing Account.” You’ll also have an option to create a new account as a business. Because I intend to use Pinterest as a tool to promote my blog coaching and marketing consulting, I decided to convert my Pinterest account to a business account – Go ahead and click the link to connect with me on Pinterest!
- Verify your website. Once you’ve chosen to create (or convert a personal account to) a business Pinterest account, you can download an HTML file from Pinterest and upload it (via FTP) into the root directory of your domain.
- Tell your story. Pinterest is a visual platform, so share images that convey who you are and what your business is about. Be inspiring. Be interesting. Be helpful. Be creative. Be personal. Be sure to include thoughtful descriptions of the images you share and include links to related websites.
- Start pinning!Create some boards relevant to your business, and start adding great content to those boards. Another gne great way to pin content is by putting the Pinterest bookmarklet into your web browser’s toolbar. Here’s a video that shows how to install the Pinterest bookmarklet:
- Build a community. You can build your Pinterest community by pinning great content, both yours and repinning other people’s content. You’ll also want to include a “Follow” button on your blog. You can grow your Pinterest community by collaborating with other pinners, ask questions on Facebook and have your community pin their answers to one of your Pinterst boards, promote your boards on your other social media platforms, create a “pin to win” contest.
- Generate traffic to your Pinterest profile. Include a Pinterest “Pin It” button on your blog or website so people can easily pin your content to their boards.
- Keep learning more about Pinterest. Follow the Pinterest for Business board.
- And, keep reading OnBloggingWell, because I plan to include more tips on how to market with Pinterest.
November 12th, 2012 — Marketing Monday
It’s Marketing Monday and today I’m sharing with you an infographic of a handy social media checklist. We’ve been talking a LOT about the importance of social media in growing your online presence, so this tool will be a great help as you develop a social content marketing strategy. It’s like having your whole social media strategy rolled into one handy spot.
The “Sensible Social Media Checklist” infographic was developed by The Whole Brain Group, and, as the title states, it’s a sensible way to use social media to promote your business.
If social media takes us all day, then what’s the point, really?
As you’ll notice in the infographic, all the most popular social media sites are included. Plus, the first item on the checklist is to create a blog post. As I’ve mentioned over and over again, your blog should be the hub of your marketing strategy.
So, let’s recap the social media checklist:
- Start your marketing plan by publishing a blog post (using whichever keyword you’ve chosen to target) and after you publish it, post the link on Facebook, Twitter, Google+, and LinkedIn. Use a link shortener to track your clicks.
- Facebook business marketing plan: Find and like 5 related pages, post about 2 topics of interest to your audience. You can either share content from all those pages you’ve been finding and liking or post original stuff. Mix it up. Don’t forget to update your business page’s status daily, and ask others to like and share your content.
- Twitter business marketing plan: Tweet at least three new tweets per day about interesting and fun things your audience will be interested in. This is in addition to the links to your blog you already posted. Also, retweet at least two items you find that will be useful to your readers. Use hashtags to let others find your tweets. To grow your following, follow 10 new people each week.
- LinkedIn business marketing plan: Connect with 3-5 new people each week. Follow three new companies related to your industry. Update your company’s profile and status, and post relevant blog posts in the groups you belong to. Then ask your groups for feedback. And while you’re asking, it never hurts to ask for endorsements. Ask 1-2 people each week for an endorsement. Don’t forget your manners and thank those who recommend you.
- Google+ business marketing plan: Add five new people to your circles each week. Offer a monthly hangout session on a topic relevant to your market and promote it via Google+ events. Share new content twice each day to your personal profile and company page. Oh, and make sure your posts are set to “public” so you can grow your audience.
- Pinterest business marketing plan: Pin images of your company’s products and/or services. Add a new board with at least 6 new pins each week. Be sure to use your target keywords in the descriptions and titles of your content. (Note: You don’t have to create all the content yourself on these pins – repin related content from your fellow pinners.) Follow 5 interesting boards each week from pinners related to your business.
- YouTube business marketing plan: Subscribe to three industry-related channels each week. Find three industry-related videos each week and share them on Facebook, Twitter, and Google+. See if you can mix in some fun (but still relevant) videos to share. Create and post videos regularly (at least monthly, more often if possible) that showcase your expertise in your field. When you’re hosting or attending industry events, shoot short videos (including interviews of other attendees or presenters) to share on your YouTube channel. Don’t forget to optimize your YouTube videos with keywords in the titles and give a keyword-rich description.
Click on the image to view it full-sized over at the Whole Brain Group’s site. And while you’re there, you can download a printable version of the social media checklist infographic. Thanks, Whole Brain Group, for sharing this cool and useful tool with the rest of us!
November 5th, 2012 — Marketing Monday
Marketing your blog properly will help you stand out among your competition. Here’s a list of 25 tips for marketing your blog – most of these items only take a few minutes to do, and the vast majority of them are free:
- Host your blog on your own domain name, not a free hosting site.
- Use a blogging platform that is flexible and easy to rank in search engines. I personally use WordPress, which is also recommended by most professional bloggers, although some have had good success using Moveable Type.
- Customize the look and feel of your blog. Even if you use a template instead of investing in a custom design, you can still give your blog a distinct look.
- Create a bank of keywords to use and rank for. Doing your keyword research in batches can save you time. As you plan out your posts, go through your keyword bank and choose which one you want to optimize your content for.
- Complete on-site optimization for every piece of content. Use title tags, alt image tags, meta description, image title tags, keyword rich category names, etc.
- Allow automatic pinging and trackbacks.
- Enable email subscriptions and feed tracking through Feedburner (it’s free!).
- Create a Google XML sitemap.
- Identify blogs that are relevant and useful for your audience and create a resource page with links to those sites.
- Create a sitemap page of your pages and post archives.
- Set up tracking, such as Google Analytics, and keep up with which keywords are driving organic traffic to your blog. Create more content around those topics.
- Submit your blog’s RSS feed to RSS feed directories.
- Guest post on related blogs. This will enlarge your audience and generate quality backlinks to your blog.
- Create a regular podcast (or video blog) and submit it to podcasting (and/0r video) directories.
- Submit your blog to blog directories. Some, such as Yahoo!, are paid directories, but others, like Technorati, are free.
- Create and distribute a press release when you launch your blog and/or reach a newsworthy milestone.
- Submit your blog to blog reviewers (again, some are free, others are paid).
- Post consistently and frequently. Make each post high-quality, relevant content.
- Comment regularly on authority blogs within your niche. This will help bring attention to you and your blog and may open the doors for future joint venture projects and/or guest blogging opportunities.
- Monitor inbound links to your blog and set up a Google Alert for your blog name so you can keep up with when it is mentioned online.
- Respond to all comments, good and bad, and all reviews, good and bad.
- Connect with other bloggers in your niche through forums and/or offline conferences. Form relationships with these bloggers so you can partner in either joint ventures, affiliate promotions, or guest posting on each other’s blogs.
- Always cite your sources and link back to the site of origin. Blogging platforms such as WordPress display incoming links, so those you link to will become aware of your blog.
- Publish links to your blog posts on your social media networks.
- Put your blog’s URL on your business cards so you can spread the word about your blog offline as well as online.
A few years ago I wrote a blog post about promoting your blog consistently by performing 5 blog promotion tactics every day.
Challenge: For the next month, consistently do FIVE of the above items EVERY day. Check your blog’s traffic before you begin and then monitor it again at the end of the month and see how much it has increased. Then continue doing at least five promotional tactics per day. Every day.
October 29th, 2012 — Marketing Monday
We’re deep into the throes of football season, and as we go through this Marketing with a Blog series, there are a few lessons we can learn from the big play makers on the grid.
My brother and I don’t always see eye to eye. His alma mater is in a no-name conference that doesn’t get much attention, and although it’s in the same state as my team, they have never played each other. My team is having a pitiful year, even though they ended last season in the top 5 nationally and were ranked in the pre-season top 10. Naturally, he believes his team can beat mine. And this year, they probably could.
But, in order to get the opportunity to play with the big boys, you have to first go through the necessary steps to position yourself as worthy to do so. You have to prove you’re a play maker. The same is true in blogging.
How does one position themselves as a play maker?
In football, you have to construct great facilities, recruit great players, gain great publicity, build a great fan base, develop a great training program, and (typically the first step) hire a great coaching staff.
My brother’s team recently hired a great coach. And he comes with a backstory that keeps his name in the news, well at least in the realm of sports. This new coach, along with the athletic director et al, released plans for new facilities – a huge, expensive project that will make them attractive to recruits. Which means they will soon have more great players. All the pieces of the puzzle are coming together for my brother’s team. Soon, they will likely be a contender – a play maker!
And, to compete well with all the literally millions of other blogs out there, we need to implement those same elements into our blogging gameplan,
- You have to construct great facilities. That means building your blog on the right platform and constructing it in the right way. I use and recommend WordPress for a lot of reasons – for one thing, it’s the easiest platform in which to market your blog. I have written a lot of posts about how to get started with a blog, and I put them all together in a handy resource list titled, “How to Start a Blog.” That list will help you get your facilities game on.As far as structuring goes, create landing pages with pillar articles and include a specific call to action with a lead capture form on all of those pages. I suggest starting with at least 4, and adding 1-2 each month.What topics should your landing page content cover? Look through your analytics and see which keywords are driving traffic to your site already, then create more content on those topics – but place that content on a page, not a post, and add your lead capture form. Here’s a sample landing page from one of my other sites: http://creatingcompellingcontent.com/free/
- You have to recruit great players. For blogging, the “players” are the elements that comprise all the “positions” of your blog – the design, the content, the topic, the purpose — all these must work together in a cohesive manner to create a team. As you carefully select each component, think how it works together in your overall marketing goals.
- You have to gain great publicity. Great publicity doesn’t happen without a lot of behind-the-scenes work. I remember a quote from Queen Latifah, who said after an interviewer asked how she appeared so suddenly on the celebrity radar screen – “Yeah, it only took me 15 years to become an overnight success.” It might not take you 15 years in blogging, but it could take 15 months. Be patient. Be persistent. And soon, all your hard work will come to fruition as you see YOUR blog ranking consistently for all your desired keywords and the traffic starts rolling in.
- You have to build a great fan base. Your fan base (readers) in blogging comes through getting traffic to your blog. That’s done in a variety of ways, including SEO, word of mouth, social media, networking with others in your field, guest blogging, hosting webinars, and joint venture projects.
- You have to hire a great coaching staff. You, of course, are the head coach! And it’s your job to pull together a team of coordinators to help you keep your team (blog) going strong. Your offensive coordinator is your marketing plan. Reputation management and security and backup measures make up the defensive side.
- You have to develop a great training program. Keep informed about the trends in your niche by creating Google alerts for related keywords. Network with others in your industry through conferences and seminars. Read books about your industry. Continue your training in how to blog better by reading this blog and others.
Sometimes great teams call in outside help in the form of consultants and analysts. Bloggers do this, too. If you find you need further help to get your marketing gameplan on track, contact me and I’ll put together a consulting proposal.
Until next time,