Entries Tagged 'Marketing Monday' ↓

If so, is anyone really listening?

What I’m getting at is that many bloggers market their blogs to the wrong audience, and I’m speaking from personal experience here. The three blogs I’m going to use as examples are all now inactive, and as you read further, you’ll understand why.

When I blogged about fiction-writing tips, I marketed the blog to fiction writers. When I blogged about travel-writing tips, I promoted the blog to other travel-bloggers. When I wrote a humor blog (title overweight & underorganized), instead of sharing it with those trying to lose weight and/or get organized, you guessed it, I invited my fellow humor columnist friends to stop by and say “hey!”

Notice a pattern here? Successful fiction writers probably don’ t need fiction writing tips. Travel bloggers don’t need travel tips. And the humor writers? Well, they probably only stopped by my blog because they were procrastinating writing their next columns.

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Note: Thanks to Angie for her comment requesting clarification about Monday’s post — Using a Free Report to Build Your Blog’s Readership. I started to just answer her in the comments section, but the comments don’t go out to the RSS feeds, so I decided this was important information and perhaps others had the same question so I wrote a new post.

When creating a free report, which is really just a mini-ebook, consider your blog’s audience. Think: Problem – Solution. What problems does your audience have? What information can you give them to solve it?

Here’s a quick list of suggestions just to give you an idea — just plug in your blog’s topic and start brainstorming:

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Whether or not you are blogging to make extra income or to spread a message you’re passionate about, you need readers. One of the most frequently asked questions I hear is “How do I get more people to read my blog?” My best answer is: Give them a reason to stop by. And by give, I mean give. As in offering a free gift.

This post will give you the steps involved to create and unveil a free report to offer your readers. You can use this gift in exchange for a reader’s email address using a list management system such as Aweber, if desired. Then you can continue to build the blogger-reader relationship via email newsletters.

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When used effectively, trackbacks and pingbacks are excellent tools to invite traffic, develop relationships with other bloggers, and build links to your blog, but many bloggers either don’t understand the difference between these two communication methods or don’t know how to use them. The purpose of this post is to explain what trackbacks and pingbacks are, explain their differences, and lastly, share how you can use them on your blog.

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In the mad, mad, mad, mad world of blog promotion, leaving comments on other blogs tops most recommended-tactics lists, yet the “Smart Public Relations” — “Shameless Self-Promotion” debate drags on. With the launch of another IComLeavWe, many bloggers may be wondering, “Is this worth it? Am I helping or hurting my blog by slathering comments all over the comments sections of fellow bloggers?” The answer to that question is a definitive, “It depends.”

To be specific, it depends upon (at least) four things:

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