Entries Tagged 'Niche Marketing' ↓

Is Your Market Competitive?

CG figures playing tug-of-warToday’s post has a tutorial video where I show how to use the Market Samurai keyword tool to find a niche with high search and low competition in a matter of minutes. If you’re interested in downloading a free trial of Market Samurai, click the icon in the left sidebar.

Here’s the video:

How to find a low competition, high search volume keyword in a matter of minutes using Market Samurai.

Is Your Market Passionate?

Anxious

How can you know whether or not you’re targeting a market that’s hungry and passionate, literally chomping at the bit to get access to the information, products, or services you are offering? The more irrationally passionate your market is, the easier it is to sell to them.

And there are several easy ways to monitor your market’s habits, which will let you determine their level of passion. Continue reading →

Is Your Market Needy?

tin cup

Suppose your product is a good, learn-to-work-from-home training course. A legitimate one, not one of the many scams out there.

Imagine the ideal customer in your market. Make a list of characteristics of this person. Yes, person. Think of your market in terms of one person. Imagine his or her face, give them a name.

Let’s take a minute to get to know your market . . .

Continue reading →

Market Research 101

Turbo-charged Shopping Cart

We’ve touched on Market Research a few times on this blog in the past. Today I’m going to share with you the “Big Four Magic Markets” to look for sub-niches within plus six key questions to answer before selecting a target niche.

Those four magic markets are: Business/Finance, Health/Fitness, Relationships/Fulfillment, and Passionate Pastimes. Most products and services sold fall within one of those four broad categories. Some products will cross over into another category, but for the most part, you can easily identify which of the big four your product or service falls into.

Here are some examples of sub-niches within each of these four categories: Continue reading →

Intro to Niche Marketing

Niche MarketingThere are several ways to make money online:

  • Ecommerce — marketers sell products and/or services directly to others, is one of the most popular Internet Marketing models.
  • Affiliate Marketing — marketers drive traffic to the product site of another and get a commission from the sales generated.
  • Lead Generation — marketers collect large lists of email addresses and either sell the lists or market to them.
  • Niche Marketing — is a concept where marketers target a specific “group within a group” to sell products and services that solve the problems unique to this market.

Successful Internet marketers shy away from scams and promoting useless products. The best way to do well in any online venture is Continue reading →