Entries Tagged 'SEO Saturday' ↓

Scribe is a new plugin from Brian Clark of Copyblogger that takes the guesswork out of writing search engine optimized blog posts, or any other form of online writing, for that matter. With Scribe, bloggers can instantly tell whether or not their posts have maximized optimization for search engines yet maintained readability for humans. I’ve been using this plugin for several weeks now and have seen an increase in organic traffic. Plus, it’s very easy to use.

Scribe differs from typical SEO tools. Instead of asking you for a keyword phrase and then guiding you to construct content around it, the Scribe plugin will:

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Like any subculture, the Internet has its own lingo. This post defines some basic Search Engine Optimization jargon, but is by no means a complete list. If you run across other SEO terms you’re not familiar with, either ask about them in the comments section or do a Google search.

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Search engine optimization practices can be categorized in three ways: SEO practices to include, SEO practices to avoid, and SEO practices that can get your site banned from search engine indexes. Today’s post sorts 39 common SEO practices into the three categories so you’ll know which ones to put into effect and which ones to pass on.

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It sounds innocent enough. You get a simple email or blog comment: “I just visited your website. I linked to it on this site. I would love it if you linked back to mine.” Or perhaps the offer is more bold and exciting: “Get thousands of FREE one-way links . . .” Inbound links? Free? And links are the life-blood of search engines, right?

Not all links. Offers like that are promotions from link farms — a means of spamming search engines in order to artificially build incoming links to a site. This link-building method stems from the days before Google’s algorithm, when search engine results were based solely upon inbound links. (Remember the miles-long blogroll trend?)

Today, the game has changed, and bloggers need to be aware of which areas of the Internet are considered “bad neighborhoods,” because links generated from link farms are labeled as SPAM by search engines. This means bloggers who exchange links with link farms may have their search engine rankings penalized.

If you are approached by another site owner with a request to submit your site, here are some things to consider: Continue reading →

Google “link building” and you’ll get a list of typical suggested tactics, are the usual suspects the best methods to employ? We all know we’re supposed to build links, and today’s post will touch on why, what to do, what not to do, and introduce you to a few not-so-typical link-building tactics that we’ll be discussing further over the next few SEO Saturdays.

Benefits of  link building Continue reading →