Entries Tagged 'SEO Saturday' ↓

One of the online community’s most respected search engine optimization training sites, SEOBook, offers a series of free SEO training videos that teach about keyword research, on page SEO, sitewide SEO strategies, link-building videos, as well as some videos that introduce Internet Marketing tools and strategies.

Watch & learn!

Google’s Search Engine Optimization Starter Guide was originally written to help teams within the Google company develop good SEO habits. Google later released it as a free download for use by all webmasters.

The guide explains:

• The difference between paid and organic search
• How to create unique and accurate page titles
• How to use the “description” meta tag
• How to improve your URL structure
• How to make your site easier to navigate
• Developing quality content
• How to write better anchor text
• How to use heading tags appropriately
• Optimizing image use
• Making effective use of robots.txt
• Information about “nofollow” links
• Good website promotion practices
• An introduction to Google’s free webmaster tools

I hope you find this document useful.

Until next time,

Happy Blogging!

Search engine users type in keywords in sequences until they find the results they want. Knowing what they type in immediately following your primary keyword or phrase can help you determine other keywords and phrases to optimize for. A search funnel does just that.

Microsoft adCenter Labs provides a free online search funnel tool that you can use to determine end-user search strings sequences. For instance, if you type “BMW” into the search funnel, you’ll learn that “Mercedes” was the highest percentage follow-up search. Lexus and Audi were the next two queries in the BMW search string.

In addition to the search funnel, the adCenter Labs provides several other free online tools: Continue reading →

Scribe is a new plugin from Brian Clark of Copyblogger that takes the guesswork out of writing search engine optimized blog posts, or any other form of online writing, for that matter. With Scribe, bloggers can instantly tell whether or not their posts have maximized optimization for search engines yet maintained readability for humans. I’ve been using this plugin for several weeks now and have seen an increase in organic traffic. Plus, it’s very easy to use.

Scribe differs from typical SEO tools. Instead of asking you for a keyword phrase and then guiding you to construct content around it, the Scribe plugin will:

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Like any subculture, the Internet has its own lingo. This post defines some basic Search Engine Optimization jargon, but is by no means a complete list. If you run across other SEO terms you’re not familiar with, either ask about them in the comments section or do a Google search.

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