One of the online community’s most respected search engine optimization training sites, SEOBook, offers a series of free SEO training videos that teach about keyword research, on page SEO, sitewide SEO strategies, link-building videos, as well as some videos that introduce Internet Marketing tools and strategies.

Watch & learn!

Google’s Search Engine Optimization Starter Guide was originally written to help teams within the Google company develop good SEO habits. Google later released it as a free download for use by all webmasters.

The guide explains:

• The difference between paid and organic search
• How to create unique and accurate page titles
• How to use the “description” meta tag
• How to improve your URL structure
• How to make your site easier to navigate
• Developing quality content
• How to write better anchor text
• How to use heading tags appropriately
• Optimizing image use
• Making effective use of robots.txt
• Information about “nofollow” links
• Good website promotion practices
• An introduction to Google’s free webmaster tools

I hope you find this document useful.

Until next time,

Happy Blogging!

Search engine users type in keywords in sequences until they find the results they want. Knowing what they type in immediately following your primary keyword or phrase can help you determine other keywords and phrases to optimize for. A search funnel does just that.

Microsoft adCenter Labs provides a free online search funnel tool that you can use to determine end-user search strings sequences. For instance, if you type “BMW” into the search funnel, you’ll learn that “Mercedes” was the highest percentage follow-up search. Lexus and Audi were the next two queries in the BMW search string.

In addition to the search funnel, the adCenter Labs provides several other free online tools:

Keyword Forecast, which predicts demographic data on searches; Keyword Group Detection to find groups from the same pool of online queries; and Keyword Mutation Detection, which displays common misspellings of keywords.

Also included among Microsoft’s collection of online tools is an Entity Association Graph, which enables users to explore correlations among entities when they co-occur within a query or user session.

I hope you find this collection of free search engine optimization tools useful.

Until next time,

Happy Blogging!