Entries Tagged 'Thursday is Words Day' ↓

15 Ways to Make Your Landing Pages More Effective

Landing Page Words

15 ways to make your landing pages more effective

With all the talk we’ve done on landing pages so far this month, we haven’t really discussed what exactly to put on them – especially in regards to the writing of your landing page copy.

Yes, copy.

Landing page words fall into realm of copywriting, which, word for word, is one of the most lucrative types of writing. Since Thursday is Words Day, this post will go through give tips on how to use words in a way that will encourage your readers to take the action you want them to take.


  • Be useful – The headline of your landing page must grab the readers attention. It should offer a useful solution to your reader’s desires and dreads, while at the same time give a sense of urgency.
  • Be specific – Effective headlines focus on one thing and, if numbers are used, it’s best to be specific instead of using estimates or generalizations.

Body Copy

You want to pull the reader in, so telling your story (briefly) will help them identify immediately with you and what helped you solve the same problem/issue/challenge he is facing. There are several ways to do this:

  • Be personal – use the word “You”
  • Be concise – eliminate all unnecessary words and points
  • Be simple – don’t try to impress readers with fancy words
  • Be easy – many people skim instead of reading, especially web readers, so bullet points are more effective than large blocks of text
  • Be intriguing – make your copy interesting, fascinating
  • Be compelling – tell them “why” they need to take whatever action you desire, whether it’s downloading a free offer or buying a product – share how it will change their lives for the better and solve the big issue your headline focused on
  • Be trustworthy – check spelling and grammar – people are often wary of those who don’t pay attention to the small stuff
  • Be unique – cookie cutter copywriting won’t cut it in today’s competitive market
  • Be conversational – let them feel as if the two of you are sitting across the table sipping coffee together
  • Be clear – use specifics – don’t be vague
  • Be valuable – always think of ways to increase the value of your offer, even if it’s a free offer
  • Be urgent – inserting words such as “now” increase conversion rates
  • Be real – use photos of your business rather than stock photos

First of all, of course, you must determine what action you want readers to take when they land on your page. Then, use the above tips to bring them to take that action.




Creating a Blogging Calendar

blog content calendar

If you’ve ever freelanced for a magazine, you’re probably familiar with an editorial calendar. Magazines and other periodicals produce content based upon special events, holidays, celebrations, etc. Most issues are theme-based. This helps content creation run smoothly.

Blogging is no different. You can create a blogging editorial calendar to help with planning and scheduling. Sometimes planning ahead can create confusion, though. Are my posts in draft mode or have I already scheduled them? What days do I still need to create content for? Yikes! I’m going on a vacation – what should I do to manage my blog while I’m gone?

Relax! There’s a plugin for that!

In fact, there’s a free 5-star WordPress plugin to help you manage your blogging editorial calendar.

Blog editorial Calendar

This plugin has a lot of convenient features. You can read all the features, watch a short video about the plugin, and download it for free by clicking on the above image.


17 Blog Content Brainstorming Resources

What Should I Blog About?

If you’re staring at the blinking cursor in your blog’s new post screen, wondering, “What, oh what, should I blog about?” then cheer up! Here are 20 resources to help get those blog brainstorming juices flowing. Grab a notebook and pen and jot down ideas as you research these resources. Continue reading →

15 Tips for Writing Faster

Turtle on wheels with a rocket at his back.

Bloggers know that more articles equals more traffic, but sometimes we get bogged down with blank screens and blinking cursors. This post shares 15 practical tips on how to write posts more quickly. All of these might not work for you — just use the ones that help and leave the rest.

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What Makes Content Compelling?

young cat peering around edge of computer screen

We’ve all heard it before — if you want readers to return to your blog and bring friends, then write compelling content. So, how do we do that exactly? What makes content compelling?

Continue reading →