Entries Tagged 'Wednesday is Friends Day' ↓

How to Win Friends and Influence Your Market

How to win friends and influence your market

On “Wednesday is Friends Day” we typically talk about social media or even host an occasional guest blogger, but, since we’re discussing lead capture systems this month, today I wanted to share a few tips on how to strengthen the bond between you and your audience.

Once you have your free giveaway (or “ethical bribe”) created and set up to deliver via your auto-responder, you need to nurture the leads you’ve collected. This is done through follow-up emails, again delivered via your auto-responder. If you missed it, yesterday’s post shared how to set up an auto-responder.

The first set of emails sent to those who’ve entrusted you with their email address should introduce yourself to them. Let them get to know you. Let them learn to like you. And, most importantly, let them grow to trust you. I call these first 5-7 emails the Know-Like-Trust series.

Getting to Know You

Without being overly personal, give your audience a glimpse into your life. One of my friends has built a huge “tribe” by letting her followers get to know her dogs. She doesn’t share much about her personal life, but she and her dogs visit area state parks from time to time, so she shares pictures from their outings on her company’s Facebook page. On a recent hike, she called one of her dogs by name, and a woman who was hiking with her family immediately stopped and said, “Wow! I read all your Facebook posts!”

Because my friend let her audience in on a controlled portion of her personal life, she has become “real” to them. There’s no need to gush over every detail of your life. Trust me, people probably don’t care, and you don’t want to tempt potential stalkers. Choose something about you to share – like my friend picked dogs and hiking – and periodically include references to that aspect of your personal life through updates on Facebook, Twitter, and through your email marketing. It’s especially important to share a little personal info with your email list, because not only do you want them to get to know you, you want them to like you.

Learning to Like You

When people identify with someone else, they are more likely to like them. That’s one reason why it’s important to share a bit of your personal life with your readers. Another way people learn to like you is through your writing style. Make it conversational and let your personality come through in your blog posts. Let people know you’re a real human with real dreams and dreads.

Don’t whine and fuss, but it’s okay to once in a while share that you’ve had a challenging or stressful time in your life. Everyone can identify when “life happens,” and people like those they can identify with.

In your initial Know-Like-Trust email series, share a bit of “your story” with your readers. Why did you get in the business you’re in? What challenges have you faced and overcome? What are your goals for the future of your business? Keep it relevant to the reason they joined your list (to learn more about your industry), but keep it real, too.

Growing to Trust You

Consumers have become more and more skeptical in today’s market. It’s imperative for people to trust you. When you say you’re going to do something, do it. Be consistent with your email messages. Be consistent with your blog. This is an area I’ve struggled with, and it has honestly hurt my business. I’ve had good intentions, but I have let life issues creep in. Now I’m in the process of starting over in many areas.

Another way to get people to trust you is by providing valuable content. This is one area where I’ve had good success. I try to research and provide information that will help my readers, and because of that, I’ve had good response from the majority of them. I’ve worked to develop a reputation of someone who provides content my readers can trust.

Once you’ve introduced yourself and part of your personal life and shared your story, it’s time to include valuable content to your list. Give them things you don’t give to your blog or your Facebook page or Twitter followers. Make it special, just for them. Make it worth their time. Make them glad they’re on your list.

Only after you’ve put in the time to develop a Know-Like-Trust relationship with your audience will you be able to sell your products and/or services to them.

Got Klout?

Social clout


It’s “Wednesday is Friends Day,” and if you’re new here, we typically talk about networking online on Wednesdays through either guest blogging (and we even sometimes host guest bloggers), social media, or connecting via offline events. Today we’re going to talk about social clout. Or should I say, Klout?

You may or may not be aware of some of the changes Google has made recently in regards to how web pages are ranked, but one thing search engines are considering more and more is a site’s social media presence. In addition to creating great content and optimizing pages and developing backlinks and all the other things we do to help our pages rank well, it’s now important to boost your web presence through social media to keep that red carpet rolled out for your site.

One way to measure your social media presence is through the website Klout. It’s pretty easy to join and connect to your various social media profiles. Once you do that, Klout gives you a “Klout Score,” which you can share with your friends and compete to increase it. The Klout Score can vary from day to day and even hour to hour. The point is to keep your social media presence active.

Not only will that help your Klout Score (which is probably not extremely important), but it will increase your social media measurement by search engines (very important) and most important of all, keeping active with social media will increase your engagement with your audience.

If you’re new to social media, first go where your audience is. Is your market active on Twitter? Connecting on LinkedIn? How about Google+? Almost everyone is on Facebook these days. And, like I mentioned a couple of days ago, even MySpace is making a comeback.

Find your target market and hang out where they are. Interact with them. Stay active by providing useful content on your blog and pointing your friends and followers to your blog from your social media profiles. Continue to do this and not only will your Klout Score increase, so will traffic to your website.


Are You My Audience?

rendered people with targets instead of headsRemember the classic children’s book by P.D. Eastman where the baby bird left the nest, searching for his mother? The hatchling wandered from dog to boat to car to power shovel asking, “Are you my mother?” This was an ineffective and frightening way to conduct his search. (Don’t worry — the book has a happy ending!)

As bloggers, we need to know who our target audience is, where they are, what they need, and how we can help them, but searching for them in the are-you-my-mother manner can become as ineffective and frightening as the little bird’s adventure.

Today’s Wednesday is Friends Day post will share tips on how to find your audience, create an audience profile, discover their needs, and determine what you can do to help them.

Steps to finding your target audience:

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Blog Forums: The Place to Connect

A sunset at the Forum Romanum in Rome, Italy.

In ancient Rome, the Forum was the place to connect with others in the community. It served as the center of commerce as well as the political hub. The Forum was where the town gathered.

The modern blogging community isn’t much different. Forums are one of the best places to connect with your target audience. Those who frequent forums tend to be more passionate about their interest in a blog’s topic than those who simply stop by and read a post from time to time.

Here are 10 ways forum participation can help bloggers:

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The Dr. Seuss Guide to Blogging Well

red and white stripped hat

I was blessed to be born into a family of book lovers. “Books are our friends,” I was taught. And libraries and schools across the country are celebrating the love of books this week through the Read Across America program, initiated in honor of one of the best-loved authors who ever put pen to paper, Dr. Seuss.

On this Wednesday is Friends Day, let’s look at six lessons we bloggers can learn from our friend, Dr. Seuss:

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