We’ve been talking about lead capture systems this month. The cornerstone of your lead capture system is the auto-responder. I use and recommend Aweber, which is also used and recommended by many professional bloggers and online marketers.
You’ll need a professional program with a high deliverability rate, the ability to segment your lists, and the ability to test and track the success of your campaigns. We’ll get into the “how-to” of all that later, but since it’s Techie Tip Tuesday, today we’ll get started by showing you how to set up your Aweber account.
Before we get started, I’ll explain exactly how an auto-responder works:
- You place a sign-up box on your sales page, squeeze page, website or blog
- You drive people to that sign-up box via blog posts, social marketing, search engine optimization, advertising or other forms of networking
- Interested readers voluntarily sign up via this box and give you their contact details
- You send them regular emails, either giving valuable information or inviting them to view your offers
And for your “Techie Tip” of today, click on this link to watch a video that explains how to set up your Aweber account.