Google “link building” and you’ll get a list of typical suggested tactics, are the usual suspects the best methods to employ? We all know we’re supposed to build links, and today’s post will touch on why, what to do, what not to do, and introduce you to a few not-so-typical link-building tactics that we’ll be discussing further over the next few SEO Saturdays.
Benefits of link building
The obvious benefit is increased page rank and better search engine results. Other benefits include strengthening your personal brand and positioning yourself as an authority in your field.
Things to remember when planning your link-building strategy:
- See inbound links from sites that are both popular and relevant to your topic. These are often referred to as “authority links.”
- Don’t forget your interior pages.
- Links with anchor text are more valuable than plain links.
- Links from older sites give more credibility than those from newer sites.
- Don’t ignore outbound links. Some bloggers who read about the importance of inbound links have neglected to include outbound links. Both are important.
- Link-building is a slow, steady, on-going process. Avoid products and services that promise hundreds of quality inbound links within hours.
- Set a goal of acquiring at least 5 quality inbound links per week.
Typical link-building tactics
If you Google “link building,” this is the list of tactics most sites suggest for you to employ:
- Social bookmarking
- Article marketing
- Directory submissions
- Link exchanges
- Blog commenting
- Forum posting
- Website building
Those methods do work, but the best ways to build links to your site is by giving other bloggers a reason to link to you. A content-driven strategy to building links will provide a firm foundation
The not-so-usual suspects
Here are a few methods we’ll discuss in depth over the coming weeks:
- Become an authority. Being the “go-to-guy” in your blog topic will naturally attract links.
- Become a resource. Creating a resource directory page on your blog is an excellent way to draw inbound links that are relevant to your niche.
- Provide a service. What unique (or not so unique) service can you provide that will benefit your target audience? Promote your service, provide good service, and the links will follow.
- Become a reviewer. There are countless opportunities to review niche-related books (Amazon.com is a good place to start), products, and services.
- Develop an off site niche-related hub. There are several (free!) hub-type sites where bloggers can quickly create an overview or introduction to their niche topic. Squiddo is one such place. We’ll discuss it on the next Marketing Monday post.
The old “if you build it, they will come” strategy works well with link building. Yes, there are countless sites out there that offer quicker, easier ways to build links than creating compelling content and providing quality resources and services, but I’m thinking some of those people may need to re-read the story of The Three Little Pigs.
Until next time,