Comments on: Neuromarketing: Using Your (Customer’s) Brain http://onbloggingwell.com/neuromarketing/ . . . taking your blog from stagnant to stunning Sat, 04 Sep 2010 17:57:57 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Linda Fulkerson http://onbloggingwell.com/neuromarketing/comment-page-1/#comment-200 Linda Fulkerson Mon, 23 Nov 2009 16:11:02 +0000 http://onbloggingwell.com/?p=1353#comment-200 @Rafael -- Maslow stated, "Man is a perpetually wanting animal." Therefore, to apply his theory to the resistance curve, we marketers must determine which of the consumer's needs is not being met (i.e. what he "wants") and focus our attention grabbers toward fulfilling that need. Of course, Maslow's Theory is just one tool in the marketing toolbox, so don't get too hung up on this if it's something you don't understand. The key is to know your market well enough to "get" the problems they are facing. Show how your product or service eliminates that problem, and you will successfully navigate the resistance curve no matter which method you use. @Rafael — Maslow stated, “Man is a perpetually wanting animal.” Therefore, to apply his theory to the resistance curve, we marketers must determine which of the consumer’s needs is not being met (i.e. what he “wants”) and focus our attention grabbers toward fulfilling that need.

Of course, Maslow’s Theory is just one tool in the marketing toolbox, so don’t get too hung up on this if it’s something you don’t understand. The key is to know your market well enough to “get” the problems they are facing. Show how your product or service eliminates that problem, and you will successfully navigate the resistance curve no matter which method you use.

]]> By: Rafael Marquez http://onbloggingwell.com/neuromarketing/comment-page-1/#comment-199 Rafael Marquez Mon, 23 Nov 2009 14:58:17 +0000 http://onbloggingwell.com/?p=1353#comment-199 Interesting concept, how do you think Maslow's hierarchy of needs influences the resistance curve? Interesting concept, how do you think Maslow’s hierarchy of needs influences the resistance curve?

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