Happy Thanksgiving!

happy thanksgiving

Introducing Pinterest Secret Boards and How to Use Them

Pinterest Secret Boards

If you’ve been on Pinterest in the pas few days, you may have noticed a new feature – Pinterest Secret Boards.

What are Pinterest Secret Boards?

The new secrete boards from Pinterest are a tool you can use when you aren’t quite ready to publish your thoughts to the world, need a private planning tool, or just want to keep some thoughts to yourself.

Why are Pinterest Secret Boards important to me?

There are a number of ways you can use Pinterest Secret Boards. Here are a few ideas:

  • Journaling. You can create a private inspirational journal using one of your Pinterest Secret Boards.
  • Planning a surprise party. We all know Pinterest rocks with all sorts of decorating and food ideas, so it’s the perfect place to start planning a party. But, what if that party is a surprise? You don’t want to lose that perfect recipe or instructions to that awesome table decoration you found. But if you pin it, what if the person you’re planning the party for finds out? Pinterest Secret Boards are the perfect solution!
  • Holiday shopping. Getting ready for Christmas doesn’t have to be stressful. Pin the items you plan to give and put them on a secret board. Santa’s the only one who will know what you plan to buy for whom!
  • Spy on the competition. With the advent of business profiles, many Pinterest marketers will want to keep up with what their competitors are doing. Creating a secret board can help you do that.
  • Planning a trip? Maybe you’re not ready to share your travel plans with anyone else just yet but you still want a place to pin ideas and photos of places you want to see. Go ahead and use a secret board on Pinterest to plan your perfect getaway. You may be even wanting to make the destination a surprise or a romantic getaway with your sweetheart. No worries. You’re secrets are safe with Pinterest!

How do I use Pinterest Secret Boards?

It’s easy to start a secret board. Simply scroll down to the bottom of your boards page and click on the “Create a secret board” link (see screenshot above). Another way to create a Pinterest secret board is to click on the + icon and choose “Add board” from the choices. In the new board’s setup screen, choose to make the board secret. Ta-da! You’ve just created a Pinterest Secret Board!

What are some other ways you can think of to use Pinterest Secret Boards? Don’t keep it a secret! Share with us in the comments section!

Pinterest for Business – How to Market with Pinterest

How to Market with Pinterest

If you’re wondering how to market with Pinterest, wonder no more. This week Pinterest launched business accounts. There are a few simple steps:

  1. Create a Pinterest for business account. You can also convert your personal account to a business one. If you already have an account and want to make it your business one, it only takes a few minutes. Once you arrive at the Pinterest for Business page, simply click on the banner that says “Convert Your Existing Account.” You’ll also have an option to create a new account as a business. Because I intend to use Pinterest as a tool to promote my blog coaching and marketing consulting, I decided to convert my Pinterest account to a business account – Go ahead and click the link to connect with me on Pinterest!
  2. Verify your website. Once you’ve chosen to create (or convert a personal account to) a business Pinterest account, you can download an HTML file from Pinterest and upload it (via FTP) into the root directory of your domain.
  3. Tell your story. Pinterest is a visual platform, so share images that convey who you are and what your business is about. Be inspiring. Be interesting. Be helpful. Be creative. Be personal. Be sure to include thoughtful descriptions of the images you share and include links to related websites.
  4. Start pinning!Create some boards relevant to your business, and start adding great content to those boards. Another gne great way to pin content is by putting the Pinterest bookmarklet into your web browser’s toolbar. Here’s a video that shows how to install the Pinterest bookmarklet:
  5. Build a community. You can build your Pinterest community by pinning great content, both yours and repinning other people’s content. You’ll also want to include a “Follow” button on your blog. You can grow your Pinterest community by collaborating with other pinners, ask questions on Facebook and have your community pin their answers to one of your Pinterst boards, promote your boards on your other social media platforms, create a “pin to win” contest.
  6. Generate traffic to your Pinterest profile. Include a Pinterest “Pin It” button on your blog or website so people can easily pin your content to their boards.
  7. Keep learning more about Pinterest. Follow the Pinterest for Business board.
  8. And, keep reading OnBloggingWell, because I plan to include more tips on how to market with Pinterest.

 

 

 

Posts of the Week Ending 11-17-2012

Potluck Sunday posts of the week

The big news for business bloggers during the past week was the announcement of Pinterest’s new tools for businesses. And, as always, bloggers have been busy creating great content. Here’s a list of the best posts I ran across last week:

  • 10 Ways to Make Your Blog More Social – from LongHornLeads, this list doesn’t share any surprises, but it’s a great social content marketing checklist.
  • 10 Tips to Take Advantage of Google+ for SEO – We’ve talked a lot about the importance of social media in relation to SEO, and since Google is the proud parent of Google+, wise bloggers will take notice of its importance. Cyrus Shepherd wrote this guest post over on Social Media Biz.
  • Snoox: It’s Like Pinterest but for Social Recommendations – Whether or not we need another social platform, we now have Snoox (“We Share Things Every Day in Real Life – Now Share, Search & Save Recommendations with Friends Online.”). Thanks to Megan O’Neill for her Snoox review on SocialTimes.
  • In B2B Email Subject Lines, Some Keywords Work Better than Others – You gotta love analysts. Thanks to MarketingCharts for researching over a BILLION email subject headlines to let us know which words are more effective. It’s great information. I’m just glad they did the research and not me!
  • 7 Tips to Create Great Mobile Landing Pages – Did you know 70 percent of mobile searchers take action within one hour of their search? We’ve talked a lot about landing pages lately, and this post from DreamGrow gives some great tips for mobile landing pages.

The Dreaded Duplicate Content Penalty

duplicate content penalty

Continuing down the list of things Google has stated make for a high-quality site, today’s topic is number three: “Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?”

If you’ve been blogging or working to optimize web content for any length of time, you’ve heard about Google’s dreaded duplicate content penalty. I’m still not sure anyone really understands the whole duplicate content issue, but from what I have researched, there is no (or at least there wasn’t until recently) real “penalty.”

As far as “authority” goes, Google simply ignores all duplicate content except for the original. In other words, if you publish original content, it should be indexed by the search engines. If someone copies that content, it may show up in the search results, but it won’t help that site count toward their site authority.

The point about duplicate content is, those who scrape content from other sites are trying to scam the system. Many scammers have auto-blogging software that search the Internet for content related to specific keywords and then automatically posts excerpts of that content into an blog. Those are the type of sites Google wants to avoid giving authority to.

Again, the thing we blogger need to focus on is creating fresh (unique), useful content that is relevant to our audience. If we do that and do it consistently, we will build an authority site that will rank well in the search engines.

Here’s a tip I give when I’m consulting with small business owners about building an authority blog:

  • Make a list of the biggest questions, issues, concerns and/or dreads your audience has – basically, make a “Frequently Asked Questions” list.
  • Now, answer those questions on your blog. As you create content, think about where your customer is now and where he hopes to be when his goal is reached. Make a list of steps required to get from point A to point B. Those steps will be individual blog posts.
  • You may need to write more than one post on each particular topic, especially if it’s complex. For example, this series could be called, “How to create a site Google will respect.” Since Google has over 20 items on their list, this will be an ongoing series for a while.