Scribe: A New Tool of the SEO Trade

parchment paper with burned edges, a brown writing quill, and a black ink well

Scribe is a new plugin from Brian Clark of Copyblogger that takes the guesswork out of writing search engine optimized blog posts, or any other form of online writing, for that matter. With Scribe, bloggers can instantly tell whether or not their posts have maximized optimization for search engines yet maintained readability for humans. I’ve been using this plugin for several weeks now and have seen an increase in organic traffic. Plus, it’s very easy to use.

SEO Copywriting Made Simple

Scribe differs from typical SEO tools. Instead of asking you for a keyword phrase and then guiding you to construct content around it, the Scribe plugin will:

  • Analyze what you’ve already written, preserving your natural flow
  • Tell you what search engines will think you’re writing about
  • Tell you what changes to make to better reflect the language searchers are using
  • Help you tweak remaining content elements based on SEO best practices

Once you’ve finished writing a blog post, simply click the “Analyze” button in the Scribe Content Optimizer section of your new post screen. Within a few seconds, Scribe will display a window that gives you your post’s SEO score. After I installed the plugin, my first post scored 46%.

The Analyze screen shows you exactly what areas need to be corrected. After making less than 5 minutes of quick tweaks in the areas that needed adjusting, I clicked the analyze button again, and, viola! I scored 100 percent. It’s that simple!

And I’ve discovered that with each post I write since I’ve begun using Scribe, there are fewer adjustments I need to make. So in a way, it’s not just an analyzation tool, it’s an interactive teacher as well. (This post scored 100%, by the way!)

Here’s a screenshot — click on the thumbnail to see the full-sized image.

scribe seo plugin screenshot

To learn more about how this plugin can help you create great blog posts that are fully SEO optimized, visit the Scribe SEO plugin’s website. (Note: Scribe SEO works with the WordPress All-in-One SEO Pack plugin or select SEO-enabled WordPress themes. More information about that is available on the plugin’s site.)

Visit the plugin website and take the tour. I really like this product and I hope you will give it a try. Have you already downloaded Scribe? Do you find it makes the SEO preparation part of blogging easier for you? What are your thoughts?

Until next time . . .

Happy blogging,


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1 comment so far ↓

#1 seoinchandigarh on 05.27.11 at 12:27 pm

Thanks for the wonderful resources and bits of inspiration.

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