Search engine users type in keywords in sequences until they find the results they want. Knowing what they type in immediately following your primary keyword or phrase can help you determine other keywords and phrases to optimize for. A search funnel does just that.
Microsoft adCenter Labs provides a free online search funnel tool that you can use to determine end-user search strings sequences. For instance, if you type “BMW” into the search funnel, you’ll learn that “Mercedes” was the highest percentage follow-up search. Lexus and Audi were the next two queries in the BMW search string.
In addition to the search funnel, the adCenter Labs provides several other free online tools:
Keyword Forecast, which predicts demographic data on searches; Keyword Group Detection to find groups from the same pool of online queries; and Keyword Mutation Detection, which displays common misspellings of keywords.
Also included among Microsoft’s collection of online tools is an Entity Association Graph, which enables users to explore correlations among entities when they co-occur within a query or user session.
I hope you find this collection of free search engine optimization tools useful.
Until next time,