January 6th, 2010 — Marketing Monday
Note: Thanks to Angie for her comment requesting clarification about Monday’s post — Using a Free Report to Build Your Blog’s Readership. I started to just answer her in the comments section, but the comments don’t go out to the RSS feeds, so I decided this was important information and perhaps others had the same question so I wrote a new post.
When creating a free report, which is really just a mini-ebook, consider your blog’s audience. Think: Problem – Solution. What problems does your audience have? What information can you give them to solve it?
Here’s a quick list of suggestions just to give you an idea — just plug in your blog’s topic and start brainstorming:
Continue reading →
September 30th, 2009 — Fundamentals
Before you skip over this post thinking, “But I don’t want to sell anything on my blog,” consider this — you already have. Did you tell your friends or family about your blog? Perhaps you swapped links with a fellow blogger or arranged to host a guest poster. Don’t confuse the word “commerce” strictly with money. According to Michael Dell, who developed the “Three C’s” concept, commerce consists of ALL transactions.
Dell said, “Our ultimate goal is to deepen relationships with customers by providing added convenience, efficiency, and cost savings, and a wider array of services.” Continue reading →
September 29th, 2009 — Fundamentals
In 1999, Michael Dell gave a presentation to the Detroit Economic Club. His message was simple — how to create a successful online business. At a time when few people owned a home computer, some scoffed that such advice was even necessary, but others embraced it. The substance of that talk is the basis for the majority of online corporations today. The good part is that Dell’s concept is as easy as 1-2-3.
There are three steps to online success, that apply to bloggers as well as businesses: Continue reading →