December 14th, 2009 — Marketing Monday
You don’t have to spend much time online to realize video is huge. In fact, it’s now the number one means of delivering Internet content. Bloggers are using video more and more, plus there are dozens of social video sharing sites. And the top site for videos, as you know, is YouTube.
We’ve talked about setting up traffic streams, or communication channels (also called outposts), a few times on this blog, and if you haven’t started using video, and YouTube in particular, to deliver some of your content, you’re missing out on a great opportunity. I’m just scratching the YouTube surface with On Blogging Well, but I’ve been doing some research on this topic and wanted to share with you a few things I’ve learned so far.
The purpose of this post is to share with you seven things you may not know about YouTube:
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November 2nd, 2009 — Marketing Monday
Back on Thursday we talked about the magic that comes from consistently writing pillar posts. In order to make that magic happen, someone needs to read those pillar posts. The best way to ensure your pillar posts are noticed is by implementing outposts.
Merriam-Webster’s Online Dictionary defines “outpost” as an outlying branch or position of a main organization or group. Another definition is a security detachment dispatched by a main body of troops to protect it from surprise. Outposts were commonplace in the old west, and they are commonplace today – in the blogosphere.
Your blog should have a outposts spread throughout the web. Continue reading →
October 29th, 2009 — Thursday is Words Day
A successful blog requires two simple steps: Creating compelling content and generating traffic. Each part of that two-step process can be broken down into individual tactics. If you consistently perform one (or more) of these tactics for both steps of the success formula every day, within 4-6 months, your blog will likely be one of the top blogs in your niche. The key is to follow the formula and follow it consistently.
Ready to get started? Continue reading →