Making New Friends through Blogging


With all the how-to tips, breaking news, political opinions, and celebrity gossip in the blogosphere, it’s easy to forget that blogging is a form of social media. Yep. It’s in the same category as FaceBook, Twitter, and MySpace. In fact, I would personally say that blogging is actually more of a social media than the social networks. Why? Because blogging is the best platform available for building online relationships.

Successful bloggers are social creatures. They interact with their readers as well as with fellow bloggers. Today is “Friends Day,” and we typically share either a guest post or introduce you to a blogger who uses his or her blog in a unique way. Today I want to share with you a blogger who not only has developed a niche community but has created a fun way for fellow bloggers to make new friends.

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Welcome, Guests!

3D Character and Friendship

Do you use your blog for a unique purpose? Have you done something pretty cool to drive traffic to your blog? Do you have some good blogging-related info to share with the rest of us? If so, awesome! I’d love to have you be a guest blogger at On Blogging Well!

I saw the tagline “Where strangers become friends and friends become family” on a church website, and that’s the community attitude I hope to build here. If you’d like to be a guest blogger, here are the submission guidelines:

Reading Your Reader’s Mind


Your target audience may not even know your blog exists. Many bloggers stuff their posts with “key words” thinking this will help steer that audience toward their blog. Most blog readers, however, neither know nor care about key words. They care about whatever specific issue or problem led them to type a phrase into Google’s big search box. In other words, they aren’t looking for “key words” — they’re looking Continue reading →

Building Your Online Community

different house

There are a number of ways to drive traffic to a blog, and we’ll discuss those each week on Marketing Monday. But before we work on attracting a large readership, we need to make our blog “sticky.” True, if you promote it, they will come — but the big question is: Will they stay? Will they become subscribers, regular readers, referrers? In other words, is your blog remarkable? (Will others make remarks about it to their friends?)

Aside from all the Ninja-esque SEO tips, dazzling designs, and market guru gushing, it all comes down to benefiting the readers — a.k.a. Creating Compelling Content.

How do we create compelling content? Continue reading →

C Number Three


A couple of my business associates were privileged to attend the Detroit Economic Club meeting where Michael Dell gave his now-famous “Three C’s” presentation. They told me that Dell drew three circles, and the third circle was the largest. That circle represented the third C all businesses need to become successful — Community. That word, at one time, referred to a neighborhood or small town, but today it has become a business buzz word.

“Com,” from classical Latin, means “together with” or “same.” The same root word is used in communication (share with), comfort (strengthen together), combat (fight together), and many more words we use on a daily basis. So, the basic concept is, we’re in this thing together, and we need to share and grow, and learn WITH each other. Continue reading →