Writing PIER-fect Posts

Jackson Lake, Grand Teton National Park - photo by Linda Fulkerson

Several years ago, I attended a CLASSSeminar training with Florence and Marita Littauer. They taught us an easy-to-remember outline for presentations that can be adapted to blogging as well as speaking — the P-I-E-R method. The word PIER is a tool to remind the presenter of the four major elements each aritcle, presentation, or speech should contain: Continue reading →

The 3-prong Approach to Successful Blogging


Blog Success: Dancing the Two-Step

Dancing the two-step

A successful blog requires two simple steps: Creating compelling content and generating traffic. Each part of that two-step process can be broken down into individual tactics. If you consistently perform one (or more) of these tactics for both steps of the success formula every day, within 4-6 months, your blog will likely be one of the top blogs in your niche. The key is to follow the formula and follow it consistently.

Ready to get started? Continue reading →

Building Your Online Community

different house

There are a number of ways to drive traffic to a blog, and we’ll discuss those each week on Marketing Monday. But before we work on attracting a large readership, we need to make our blog “sticky.” True, if you promote it, they will come — but the big question is: Will they stay? Will they become subscribers, regular readers, referrers? In other words, is your blog remarkable? (Will others make remarks about it to their friends?)

Aside from all the Ninja-esque SEO tips, dazzling designs, and market guru gushing, it all comes down to benefiting the readers — a.k.a. Creating Compelling Content.

How do we create compelling content? Continue reading →

Easy as 1-2-3


In 1999, Michael Dell gave a presentation to the Detroit Economic Club. His message was simple — how to create a successful online business. At a time when few people owned a home computer, some scoffed that such advice was even necessary, but others embraced it. The substance of that talk is the basis for the majority of online corporations today. The good part is that Dell’s concept is as easy as 1-2-3.

There are three steps to online success, that apply to bloggers as well as businesses: Continue reading →