The Art of Writing Persuasive Blog Posts

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Today’s Freebie Friday is a mini-course titled, Copywriting 101. If you’re thinking, “Whoa —  I don’t want to be a copywriter, I’m a blogger,” think again. The purpose of copywriting is to persuade readers through some sort of call to action and is one of the most effective means of communication, both online and off. Isn’t that what blogging is about? Even if your call to action is as simple as “read my blog,” you’ll be a better blogger after reading this short course.

Through this free mini-course, you’ll find such posts as, “Don’t Read This or the Kitty Gets It!,” “The Structure of Persuasive Copy,” and the proverbial “much more.” There are ten lessons in all. Each one is short & entertaining, but filled with practical tactics you can easily implement in your own blog.

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Headlines that Make You Go Hmm . . .

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According to the late copywriting great David Ogilvy, four out of five people read only headlines. If your headline is doing its job, the reader should continue on and at least read the first sentence. There are countless Internet articles available about headline writing that include fill-in-the-blank formulas, continue the “write for humans”/”write for bots” debate, or even answer the age-old question, “How many words should a headline contain?” Problem is, most of these pieces don’t explain WHY certain headlines are effective or HOW to write them.

Hopefully, we’ll do that here.

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Create Content that Gets Attention

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Viral Copy: Trading Words for Traffic (by Brian Clark of copyblogger.com) is your guide to creating content that gets attention. In this free 30-page report, you’ll learn:

  • The Four Viral Marketing Content Categories
  • Eleven Strategies for Getting Link Love
  • Why Headlines and Storytelling are Crucial
  • The Counter-Intuitive Rule of the Internet
  • Why Not All Traffic is Worthy
  • How to Avoid the Dark Side

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Are You Getting In Your 5-a-Day?

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When my dad was a young boy, he was at church with his mother listening to a sermon about the land of milk and honey and he blurted out, “Eat your spinach!” He could’ve been a poster child for the public health initiative, 5-a-Day.

Although we know we’re supposed to eat our fruits & vegetables, (yes, even our spinach), I’m talking about blog promos. Yes, five. The concept comes from book marketing guru John Kremer. In his 1001 Ways to Market Your Book, he tells authors to pitch your book at least five times a day — every day. And that’s the key, consistency.

That’s a pretty simple promotion plan. How effective is it? So far, so good. Continue reading →