Naming the 5 starters to your social media marketing team

social media marketing slam dunk

With all the social media platforms available, it’s hard to pick which one(s) to start with. Just as each position on a basketball team has a specific function, so does each social media platform. Each one has it’s own special ability, and if you combine them carefully, you’ll set your business up for a social media marketing slam dunk!

Post Player – In basketball, the post is often the highest scorer on the team. They have to be mobile, strong, tall, and consistent. They hang out in the paint and the other players feed the ball to the post, who scores point after point throughout the game. In social media marketing, your blog plays the post position.

Your blog should be the center (another name for the post position in basketball) of your marketing strategy. Other players feed leads to your blog, and your blog catches those leads and pushes up to the goal and closes with a score (sale or other desired action).

Point Guard – Point guards are feisty players, always on the move, keeping a constant eye on the entire court. They drive most of the “traffic” to the post, but can score as well. In today’s market, Facebook plays the point guard position. It is fast to change as its owners deem necessary, and for most marketers, feeds the most traffic to the business blog.

(Note: If your business blog is set up correctly, organic search traffic will exceed Facebook traffic, but we’re talking about your social media players in this post.)

Wing Players – These players (often referred to as small forward and power forward) are talented and fun to watch. You never know when they’ll pop in a 3-pointer, but they also often feed the ball to the post. When choosing your social media starters, placing YouTube in the power forward position and Twitter as your small forward is a good idea. They are strong, fast, and versatile, and can help advance your marketing.

Shooting Guard – Choosing which platform to start in the fifth position largely depends upon the makeup of your team (business). Some choose Pinterest, others LinkedIn, and some marketers pick another platform altogether, such as MySpace or some other platform. Picking your fifth starter is an important decision, and the best way to know which social media platform to pick is to know your market and know the capabilities of each platform.

During the next few weeks, we’ll have a Wednesday is Friends Day on social media marketing with the emphasis of what each individual platform can do for your marketing strategy. On Marketing Monday, we’ll start a series called “marketing with a blog.”

We’ll discuss the strengths and weaknesses of each platform, how each one can contribute to your team of marketing players, and specific “plays” (tactics) you, as the coach, can call to combine the talents of your team.

Over the next several weeks, Wednesdays’ posts will share the social media players of your team and on Mondays we’ll discuss how to score with your blog. By the end of this series, you’ll be ready to slam dunk your opponents with your talented social media marketing team.

Until next time,

Happy Blogging!


Guest Post: Angie Breidenbach


Angela Breidenbach is Mrs. Montana International 2009 working with the American Heart Association, the Jadyn Fred Foundation, Hope’s Promise Orphan Ministries, and drawing awareness to Fair Trade practices. Full Spirit Magazine’s president, Angela also teaches online classes in personal growth and powerful living. She’s certified in mentor/peer counseling as a Stephen Minister and Assisting Minister. She is a multi-award winning inspirational speaker and author, writing freelance and non-fiction. Not only did she walk the hard line of deciding to donate her mom’s brain, but she is also on the brain donation list at the Brain Bank-Harvard McLean Hospital. She has a combined family of six grown children, one grandson.

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6 Tips for Maximizing Your Facebook Page


Today’s Freebie Friday report offers tips for getting the most from your Facebook Page. You do have one, right? If not, after reading this article, you probably will be anxious to go HERE to get started. (Note — a “page” is different from your personal profile.)

This purpose of this post is to introduce Facebook page owners to the possibilities available — in other words, it’s more of a “why?” and “what?” lesson than. I’ll answer the “how?” part soon — especially since I haven’t yet begun to implement these tips into my own Facebook page yet! I hope to do that over the weekend, and plan to take good notes and hopefully produce a tutorial on the how. Thanks for your patience! Now, for the tips: Continue reading →

C Number Three


A couple of my business associates were privileged to attend the Detroit Economic Club meeting where Michael Dell gave his now-famous “Three C’s” presentation. They told me that Dell drew three circles, and the third circle was the largest. That circle represented the third C all businesses need to become successful — Community. That word, at one time, referred to a neighborhood or small town, but today it has become a business buzz word.

“Com,” from classical Latin, means “together with” or “same.” The same root word is used in communication (share with), comfort (strengthen together), combat (fight together), and many more words we use on a daily basis. So, the basic concept is, we’re in this thing together, and we need to share and grow, and learn WITH each other. Continue reading →