Avoiding the Website Grammar Police

Website Grammar Police

Typically we discuss writing tips on Thursday is Words Day, but today we’re going to talk about grammar, spelling, punctuation, style and fact-checking. As we make our way down Google’s list of 23 traits of how to make an authority site, the next items on the list are:

  • Would you be comfortable giving your credit card information to this site? We recently covered how to make your site trustworthy in great detail, and if you create a trustworthy site, most people will be willing to make a purchase directly from it. One more tip about taking credit cards is to use a third-party payment processor, such as PayPal. PayPal has a 45-day charge-back policy, which makes it easy for someone to request a refund directly from PayPal if the merchant hasn’t fulfilled their end of the deal. Using a well-known payment processor with an easy refund policy can help increase sales from your site.
  • Does this article have spelling, stylistic, or factual errors? This is pretty straightforward. It makes sense if you’re publishing content online to write well. And that includes checking your spelling, grammar, and facts before clicking the publish button. If you’ve quoted another source, place a link to it. Use the spell check. Read your post before publishing it. If you’re not great with grammar, ask someone else to read over your posts or hire a ghost writer. As far as style goes, web style is more loose than print, but be consistent within your site. At the very least, within each post. For example, if you start off using the term “T-shirt” in a post, don’t later write “t-shirt” or “tee shirt.” Pick one and be consistent. Little details like that will go a long way toward building your credibility.

Until next time,

Happy blogging!


Posts of the Week Ending 11-17-2012

Potluck Sunday posts of the week

The big news for business bloggers during the past week was the announcement of Pinterest’s new tools for businesses. And, as always, bloggers have been busy creating great content. Here’s a list of the best posts I ran across last week:

  • 10 Ways to Make Your Blog More Social – from LongHornLeads, this list doesn’t share any surprises, but it’s a great social content marketing checklist.
  • 10 Tips to Take Advantage of Google+ for SEO – We’ve talked a lot about the importance of social media in relation to SEO, and since Google is the proud parent of Google+, wise bloggers will take notice of its importance. Cyrus Shepherd wrote this guest post over on Social Media Biz.
  • Snoox: It’s Like Pinterest but for Social Recommendations – Whether or not we need another social platform, we now have Snoox (“We Share Things Every Day in Real Life – Now Share, Search & Save Recommendations with Friends Online.”). Thanks to Megan O’Neill for her Snoox review on SocialTimes.
  • In B2B Email Subject Lines, Some Keywords Work Better than Others – You gotta love analysts. Thanks to MarketingCharts for researching over a BILLION email subject headlines to let us know which words are more effective. It’s great information. I’m just glad they did the research and not me!
  • 7 Tips to Create Great Mobile Landing Pages – Did you know 70 percent of mobile searchers take action within one hour of their search? We’ve talked a lot about landing pages lately, and this post from DreamGrow gives some great tips for mobile landing pages.

Potluck Sunday – Top Posts for the Week Ending 11-3-12

posts of the week

Autumn is full of changes. This week we changed months and early this morning we changed time. And, as always, online marketing, social media and blogging have made some changes.

Today’s Potluck Sunday lists some of the “champion” posts that I ran across during the past week:

  • Changes to Google+ Hangouts – Amit Fulay of Google+ shares how some recent changes make Google+ Hangouts nicer to look at, easier to use.
  • The Importance of Adding Alt Tags and Title Tags to Your Images – Another change we’ve been discussing how on-page SEO will be vital and that off-site tactics will wane in the wake of compelling content. Instantshift shares this post that explains in-depth about the importance of tagging your images and how to do it.
  • A Visual Tour of Windows 8 – I’m a Mac person, but I’ve heard some of the buzz about another recent change in the world of Windows – the release of Windows 8. ARS Technica walks us through a visual tour of the latest platform.
  • The Pinterst-ization of the e-commerce experience – Speaking of change, Pinterest has changed the look and feel of “traditional” social media platforms, and GigaOM shares how Pinterest is changing e-commerce, too.
  • 6 Simple Tips for Distributing an Infographic – Infographics are not “new,” per se, but recent emphasis in visual content (with much thanks to Pinterest, I’m sure) has created a rise in the popularity of Infographics. Search Engine People shares this article on how to make the most of your Infographic launch.
  • What do people really do when they get a marketing email? – (Here’s another change. I typically only highlight 5 posts of the week, but I’m adding a sixth today.) Mark Brownlow from Smart Insights explains how clicks are only part of the email marketing process.

What great posts have you run across (or written) this week? Share with us in the comments section.

How to Manage Cookies on Your Computer

How to Manage Cookies on Your Computer

How to manage cookies on your computer isn’t exactly a blogging “how to,” but it is an issue I’ve been asked before, so I decided Techie Tip Tuesday would be a good time to discuss this topic.

Before we get to the “how to” part, I want to share with you a quick video from Google that tells what cookies are, what they do, and how they do it. One of Google’s engineers does a great job of simplifying the explanation of browser cookies in a manner even I can understand.

While the video says you can manage cookies on your computer, it doesn’t really give any information about how to do that. It’s not very hard, and you can either delete all the cookies on your computer or select just the ones you want to delete and get rid of them.

If you’re using Firefox, go to the Preferences link under the “Firefox” tab in the top navigation bar. Next, select “Privacy,” and then choose “Use Custom Settings for History.” You can then manage the cookies stored on your computer. Click “Show Cookies” to view a list of sites that have cookies on your computer. Delete all of them or only the ones you want. Click to read more about managing your cookies using the Firefox browser.

Internet Explorer users can read this article on how to disable or manage cookies using Internet Explorer.

Google Search for Bloggers: 23 Tips

Most of us use Google Search on a daily basis. I use it so frequently, it’s set as my home page. Today’s post shares 23 ways bloggers can use Google Search more effectively.

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