Note: Thanks to Angie for her comment requesting clarification about Monday’s post — Using a Free Report to Build Your Blog’s Readership. I started to just answer her in the comments section, but the comments don’t go out to the RSS feeds, so I decided this was important information and perhaps others had the same question so I wrote a new post.

When creating a free report, which is really just a mini-ebook, consider your blog’s audience. Think: Problem – Solution. What problems does your audience have? What information can you give them to solve it?

Here’s a quick list of suggestions just to give you an idea — just plug in your blog’s topic and start brainstorming:

Continue reading →

When used effectively, trackbacks and pingbacks are excellent tools to invite traffic, develop relationships with other bloggers, and build links to your blog, but many bloggers either don’t understand the difference between these two communication methods or don’t know how to use them. The purpose of this post is to explain what trackbacks and pingbacks are, explain their differences, and lastly, share how you can use them on your blog.

Continue reading →

A reader recently posed a question about the importance of Digg, etc., in the comments, and I told her I’d write an article about Social Bookmarking. I’m glad she asked, because I learned a lot while researching this post.

If you’re old enough to remember the movie, Mr. Mom, think back to the scene where Jack (played by Michael Keaton) is attempting to carpool the kids — lots of horn honking, fist waving, and moms & kids alike yelling, “You’re doing it wrong!” When it comes to Social Bookmarking — I’ve been doing it wrong.

Hopefully this post will help us all learn how to do it right!

Continue reading →

I gave birth to a psychology major. Even though her father made her promise to “never try this at home,” it happens from time to time. And more and more, I’ve become interested in psychology — especially the psychology of buying and selling, so I’ve been researching the topic of neuromarketing.

We’re all salespeople, and we’re all consumers, so it make sense to understand the processes our brains go through when we’re being “sold.” There are five distinct stages of what some neuromarketing experts call the “Resistence Curve”: Continue reading →

Here are ten tips to help you launch your blog into the blogosphere. Ready? Start the countdown!

Continue reading →