When my dad was a young boy, he was at church with his mother listening to a sermon about the land of milk and honey and he blurted out, “Eat your spinach!” He could’ve been a poster child for the public health initiative, 5-a-Day.
Although we know we’re supposed to eat our fruits & vegetables, (yes, even our spinach), I’m talking about blog promos. Yes, five. The concept comes from book marketing guru John Kremer. In his 1001 Ways to Market Your Book, he tells authors to pitch your book at least five times a day — every day. And that’s the key, consistency.
That’s a pretty simple promotion plan. How effective is it? So far, so good. Continue reading →
