Selling with Stories

Selling with story

On the recent list of 63 types of blog content, “tell a story” was near the top. Storytelling is vital in marketing, and it should be a regular component in your blog posting. Why sell with stories?

I’ve talked about what bloggers can learn from storytellers before on this blog, but it’s been a while, so, since storytelling is such a powerful tool, we’re revisiting that topic again.

  • Stories help people identify and connect. You want your audience to identify with you so they’ll like you and begin to trust you. When you share that you had the same pain or problem they’re currently facing and how you found the perfect solution, they will become a captive audience.
  • Stories keep people’s attention. Today’s society is rampant with ADD. Maybe not the clinical kind, but at the very least, we’re all so busy and in such a hurry that we’re perpetually distracted. When you launch a blog post with a story, you immediately grasp your reader’s attention. And keep it.
  • Stories are memorable. I’m not great with memory, so I’ve become a compulsive note-taker. My desk is literally covered with sticky notes. I blame information overload (it’s certainly not AGE!). And today’s market struggles with information overload. Facts and statistics are important in marketing and blogging, but use a story to gain your audience’s attention. Our brains process information received through storytelling differently than they do with a bunch of numbers and charts. Tell a memorable story, and then support what you’ve said with the facts.

Before we continue further down the types of content list (we won’t be discussing all 63 in detail, by the way), we’re going to pause on the topic of storytelling and blogging for a while. In the coming weeks on Thursday is Words Day, we’ll talk about what types of stories to share, what information should be included in our stories, and look at some businesses that have effectively used storytelling in their blogging strategy.

Have you read any great stories on a blog lately? If so, please share the link in the comments section.

Free eBook – The Small Business Marketing Guide

The Small Business Marketing Guide

Today’s Freebie Friday gift is an ebook written by yours truly called “The Small Business Marketing Guide.” I wrote this book because I do a lot of marketing consulting for small business owners and I wanted to provide a good overview of how to market your small business.

Even if you don’t own a brick and mortar business, if you’re an author, speaker, blogger, or any other type of entrepreneur, the information in this free ebook can help you.

Here’s the Table of Contents so you’ll have an idea of what’s inside:

  • Developing a strong web presence
  • Conducting research
  • Create compelling content
  • Guard your online reputation
  • Get social
  • Develop a linking strategy
  • Follow up leads with email marketing
  • Implement other marketing methods, such as mobile
  • Include traditional advertising in your marketing
  • Use professional printed marketing tools
  • Connect with your audience offline
  • The key to successful marketing

Download your free copy of The Small Business Marketing Guide. I hope you find the information in the ebook useful. Use the comments area below to share your thoughts about it.

Free eBook: Marketing with a Blog

Freebie Friday - free ebook

It’s Freebie Friday and today your gift is an ebook I put together last year. It’s actually compiled from slides I used for one of my most popular presentations – Marketing with a Blog. This ebook is basically the outline for that presentation, but I thought you might find it helpful.

There’s no opt-in required, but I do hope you’ll share this post on Facebook, Twitter, or other means to help spread the word about OnBloggingWell.com and to let your friends get a free copy of Marketing with a Blog, too.

Click this link to download your free copy of Marketing with a Blog.

Create Content that Gets Attention

viral_copy

Viral Copy: Trading Words for Traffic (by Brian Clark of copyblogger.com) is your guide to creating content that gets attention. In this free 30-page report, you’ll learn:

  • The Four Viral Marketing Content Categories
  • Eleven Strategies for Getting Link Love
  • Why Headlines and Storytelling are Crucial
  • The Counter-Intuitive Rule of the Internet
  • Why Not All Traffic is Worthy
  • How to Avoid the Dark Side

Continue reading →