Blog Maintenance Checklist Part 3

blog maintenance

Welcome to Part 3 of the Blog Maintenance Checklist series. If you’re just joining this series, we’ve been learning ways to keep our blogs running smoothly. Today’s post will discuss some important items to check concerning your blog’s monetization and RSS feed.

If you missed the first two segments, the Blog Maintenance Checklist Part 1 shared the importance of keeping your WordPress platform and plugins up to date, and the Blog Maintenance Checklist Part 2 discussed making regular site backups, comment moderation, and checking for broken links. Now on to Part 3.

Check your Adsense Ads

If you use Google Adsense to monetize your blog, you’ll notice for the most part, the ads are targeted toward your market. For instance, the ads on this blog promote products related to social media, blogging, content creation, and marketing, which are the main topics I write about.

It’s a good idea to make sure Google is delivering relevant ads to your internal pages, too. Plus, you might not want to display your competitor’s ads on your blog. The best way to double check to see just which ads display organically on your blog is by typing in your URL to http://ctrlq.org/sandbox/. It’s free and only takes a few minutes.

If you notice any ads you don’t want showing up on your site, simply log into your Google Adsense dashboard and click on the Allow & Block Ads tab. You’ll first need to submit a request to the Ad Review Center and wait until the feature is available, which takes about an hour. Then you’ll be able to choose whether or not to have Adsense display an ad.

Check Your RSS Feeds

RSS feeds run smoothly without any help from you for the most part, but it’s a good idea to check them every 3 or so months, just to make sure nothing needs your attention. To check your feeds, open an RSS feed reader (such as Google reader or Google home page) then type in your site’s RSS feed to make sure everything is working as it should.

Check your RSS feeds

If you find a problem with your feed, you can type your feed URL into the free online tool, Feed Validator, which will check the feed and offer suggestions on how to fix any problems you may be having.

Coming up next Techie Tip Tuesday, we’ll continue the blog maintenance checklist with a post devoted to analytics.

Success in Advance: The Art of Pre-Selling

CG character shopping online

We haven’t discussed too much about how to make money blogging, but that will be the topic of the next few Marketing Monday segments. In some ways today’s online market is easier to sell to than even a few years ago. Social media has increased our audience. Yet in other ways, it’s more difficult because the online community has quickly learned to identify ads and sales pages.

The key to online marketing is to “pre-sell” your target audience by creating such a desire in your readers before you even launch a product that they have their credit cards in hand the day your sales page goes live.

So, how do we do that? Three steps: Continue reading →

The 3-prong Approach to Successful Blogging

podcast