November 16th, 2009 — Marketing Monday
According to a June 2009 survey conducted by Technorati, only 7.4 million of the 133 blogs on the web had been updated within three months. That’s not even 6 percent! If your blog falls within the 94.5 percent of those blogs gasping for breath, should you even attempt to resuscitate it?
Why not? They do it on soap operas all the time. Continue reading →
November 12th, 2009 — Thursday is Words Day
Several years ago, I attended a CLASSSeminar training with Florence and Marita Littauer. They taught us an easy-to-remember outline for presentations that can be adapted to blogging as well as speaking — the P-I-E-R method. The word PIER is a tool to remind the presenter of the four major elements each aritcle, presentation, or speech should contain: Continue reading →
September 29th, 2009 — Fundamentals
Cyberspace contains roughly 15 million active blogs, read by about 52 million people. If my gazintas are right, the reader-to-blog ratio is 3.466. Does that mean each blog has a mere 3 and a half readers? Not exactly. Some blogs have thousands of followers. Some have none. The “if you blog it they will read” philosophy is a myth.
Why is that?
Continue reading →