A reader recently posed a question about the importance of Digg, etc., in the comments, and I told her I’d write an article about Social Bookmarking. I’m glad she asked, because I learned a lot while researching this post.

If you’re old enough to remember the movie, Mr. Mom, think back to the scene where Jack (played by Michael Keaton) is attempting to carpool the kids — lots of horn honking, fist waving, and moms & kids alike yelling, “You’re doing it wrong!” When it comes to Social Bookmarking — I’ve been doing it wrong.

Hopefully this post will help us all learn how to do it right!

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Before you skip over this post thinking, “But I don’t want to sell anything on my blog,” consider this — you already have. Did you tell your friends or family about your blog? Perhaps you swapped links with a fellow blogger or arranged to host a guest poster. Don’t confuse the word “commerce” strictly with money. According to Michael Dell, who developed the “Three C’s” concept, commerce consists of ALL transactions.

Dell said, “Our ultimate goal is to deepen relationships with customers by providing added convenience, efficiency, and cost savings, and a wider array of services.” Continue reading →