Weighing Anchor Text

Rusty anchor

Today we move to part two of our series “Six Quick & Easy SEO Tactics Anyone Can Do.”

If you’ve ever seen Star Wars, you probably remember all the smaller ships flying to and from the Mother Ship. That ship was “anchored,” tasking the smaller vessels with carrying passengers and information around whatever quadrant of the galaxy the scene was set in.

The World Wide Web operates in a similar manner. Continue reading →

Six Quick & Easy SEO Tactics Anyone Can Do — Part I

Seach_Engine_Optimization

Search Engine Optimization continues to be an enigma to many bloggers. There is probably no end to the tweaks and tricks one can implement to rank higher in the Search Engine Results Pages (SERPs), but some of those tactics require a full-blooded Geek to perform. The point of today’s post is to share the first of six tips the average blogger can take without spending half your salary on an SEO expert or most of your vacation days to set up.

Continue reading →

The Long Tail Search

Long Tail Search

It’s a common misconception among bloggers that one should focus on ranking for about 10 or so keywords. To increase your chances of ranking higher, a better practice is to optimize your posts for long tail searches as well.

What is a long tail search? Continue reading →

Reading Your Reader’s Mind

thinker

Your target audience may not even know your blog exists. Many bloggers stuff their posts with “key words” thinking this will help steer that audience toward their blog. Most blog readers, however, neither know nor care about key words. They care about whatever specific issue or problem led them to type a phrase into Google’s big search box. In other words, they aren’t looking for “key words” — they’re looking Continue reading →

6 Tips for Maximizing Your Facebook Page

obw_logo


Today’s Freebie Friday report offers tips for getting the most from your Facebook Page. You do have one, right? If not, after reading this article, you probably will be anxious to go HERE to get started. (Note — a “page” is different from your personal profile.)

This purpose of this post is to introduce Facebook page owners to the possibilities available — in other words, it’s more of a “why?” and “what?” lesson than. I’ll answer the “how?” part soon — especially since I haven’t yet begun to implement these tips into my own Facebook page yet! I hope to do that over the weekend, and plan to take good notes and hopefully produce a tutorial on the how. Thanks for your patience! Now, for the tips: Continue reading →