Social Media Etiquette: 18 Tips

Antique Etiquette Book

Despite the waning popularity of respect in today’s society, the online community tends to enforce a set of unwritten “rules” of social media. Those who ignore or blatantly break these rules will be punished either by being exiled into the land of de-friend/un-follow or publicly blasted for rudeness (yes, that seems a bit hypocritical, but it happens). Before we delve too deep into our social media series, let’s take a few minutes to go over a few ways to make new friends and keep the old.

The Golden Rule of social media is — “Give More than You Receive.” All relationships are give and take, but statistics have proven that those who give online far more than they take gain the respect of others, which in turn spreads their influence and grows their communities. In my free report “Taming the TwitterBeast in 20 Minutes a Day,” I briefly mentioned a suggested 7-1 ratio of information tweets to personal promotion tweets. People who tweet one link after another that leads directly to a sales page are quickly unfollowed. That ratio seems to be a pretty good guideline, not only for Twitter, but for all social media platforms.

If someone were to write the Social Media Book of Etiquette, it would include the following 18 tips:

Continue reading →

Social Media: What’s Your Game Plan?

Photo of a strategical football play designed in a sketch book.

No coach who hopes to win a game will take his team on the field without first constructing a game plan. Before we step into the social media stadium, we bloggers also need to develop a social media game plan. Remember, a strategy is an overall plan, and tactics are the means used to implement that plan. Before we get into social media tactics, let’s first get our social media game plan going.

There are many things to consider when planning our social media strategy:

Continue reading →

7 Things You Should Know about YouTube

video_marketing

You don’t have to spend much time online to realize video is huge. In fact, it’s now the number one means of delivering Internet content. Bloggers are using video more and more, plus there are dozens of social video sharing sites. And the top site for videos, as you know, is YouTube.

We’ve talked about setting up traffic streams, or communication channels (also called outposts), a few times on this blog, and if you haven’t started using video, and YouTube in particular, to deliver some of your content, you’re missing out on a great opportunity. I’m just scratching the YouTube surface with On Blogging Well, but I’ve been doing some research on this topic and wanted to share with you a few things I’ve learned so far.

The purpose of this post is to share with you seven things you may not know about YouTube:

Continue reading →

Don’t Abandon Your Outposts!

Abandoned Fort
Back on Thursday we talked about the magic that comes from consistently writing pillar posts. In order to make that magic happen, someone needs to read those pillar posts. The best way to ensure your pillar posts are noticed is by implementing outposts.

Merriam-Webster’s Online Dictionary defines “outpost” as an outlying branch or position of a main organization or group.  Another definition is a security detachment dispatched by a main body of troops to protect it from surprise. Outposts were commonplace in the old west, and they are commonplace today – in the blogosphere.

Your blog should have a outposts spread throughout the web. Continue reading →