Note: This post is a follow-up to yesterday’s post about YouTube.

I just completed my first “promotional” video and uploaded it to various video sharing sites. I learned a couple of things (and I’m sure more lessons are forthcoming):

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You don’t have to spend much time online to realize video is huge. In fact, it’s now the number one means of delivering Internet content. Bloggers are using video more and more, plus there are dozens of social video sharing sites. And the top site for videos, as you know, is YouTube.

We’ve talked about setting up traffic streams, or communication channels (also called outposts), a few times on this blog, and if you haven’t started using video, and YouTube in particular, to deliver some of your content, you’re missing out on a great opportunity. I’m just scratching the YouTube surface with On Blogging Well, but I’ve been doing some research on this topic and wanted to share with you a few things I’ve learned so far.

The purpose of this post is to share with you seven things you may not know about YouTube:

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Your target audience may not even know your blog exists. Many bloggers stuff their posts with “key words” thinking this will help steer that audience toward their blog. Most blog readers, however, neither know nor care about key words. They care about whatever specific issue or problem led them to type a phrase into Google’s big search box. In other words, they aren’t looking for “key words” — they’re looking Continue reading →