The Second C

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Before you skip over this post thinking, “But I don’t want to sell anything on my blog,” consider this — you already have. Did you tell your friends or family about your blog? Perhaps you swapped links with a fellow blogger or arranged to host a guest poster. Don’t confuse the word “commerce” strictly with money. According to Michael Dell, who developed the “Three C’s” concept, commerce consists of ALL transactions.

Dell said, “Our ultimate goal is to deepen relationships with customers by providing added convenience, efficiency, and cost savings, and a wider array of services.”

Dell’s focus on the consumer relationship was the foundation of his success. Most people don’t often associate commerce with relationships, but the buzz phrase “relational marketing” is popping up more and more frequently in economy-speak. And, even the “non-commercial” blogger, is, if nothing else, selling herself by inviting people to read her words.

By considering throughout your post planning how your words will help others, you’ve laid the first stone toward building a stellar blog. Remember, people read blogs with a “what’s in it for me” attitude. If you’re offering nothing more than musings over mundane aspects of your life, readers won’t come back.

Let’s suppose for a minute that you do want to make money using your blog. Many blogs are quite profitable, and, for those who enjoy blogging (like me!), I can’t think of a better way to make a living. We’ll explore revenue-generation in future posts, but in the meantime, we’re going on to Dell’s C number three — community.

What ways have you used your blog to strengthen relationships with your readers? Please share your ideas, suggestions & questions in the comments section.

Happy blogging!

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