The Art of Writing Persuasive Blog Posts


Today’s Freebie Friday is a mini-course titled, Copywriting 101. If you’re thinking, “Whoa —  I don’t want to be a copywriter, I’m a blogger,” think again. The purpose of copywriting is to persuade readers through some sort of call to action and is one of the most effective means of communication, both online and off. Isn’t that what blogging is about? Even if your call to action is as simple as “read my blog,” you’ll be a better blogger after reading this short course.

Through this free mini-course, you’ll find such posts as, “Don’t Read This or the Kitty Gets It!,” “The Structure of Persuasive Copy,” and the proverbial “much more.” There are ten lessons in all. Each one is short & entertaining, but filled with practical tactics you can easily implement in your own blog.

This series of blog posts was written by one of (if not the) top bloggers in the world, Brian Clark of Copyblogger. Brian’s blog has literally tens of thousands of readers. And for good reason. Copyblogger consistently delivers quality content. I read a lot of blogs, but, as I’ve said before, this is one I read daily, no matter how busy I get. It’s that good.

Here’s the link: A 10-Step Copywriting Tutorial

I hope by this time you’ve found a few minutes to take the On Blogging Well Reader Survey and have popped over to Daniel Scocco’s blog to learn more about his 2009 group writing project for bloggers. (Oh, I’m not an affiliate of his — in fact, he’s not even selling anything in conjunction with this project — I just thought this was a neat idea and am passing along info.)

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